New York City Metropolitan Area
As the Practice Lead and Creative Services Director at Siegel+Gale, I lead a team of talented designers, writers, and strategists to deliver impactful brand solutions for clients across various industries and regions. With over 17 years of experience in the consulting, marketing, financial, and advertising sectors, I combine execution with strong strategic and consultative skills to provide measurable results. My core competencies include innovation, art direction, branding, and marketing, as well as attention to detail, quality control, and project management. I have a bachelor of fine arts degree in graphic design from The Cooper Union for the Advancement of Science and Art, where I honed my creative vision and technical skills. I am passionate about creating simple, powerful, and elegant brand identities that resonate with audiences and drive business growth.
Brand Manager for the National Marketing Department of the Division, company owned field offices (33), and privately owned franchises (20 – US & International) • Management of all direct marketing (mail) campaigns (Market research and effectiveness studies, budget development/management, list purchases, design, implementation) • Responsible for design, production, proofreading, print & vendor management, specification, budgeting, effectiveness (function, form & cost), staffing, timeline development, trafficking and quality control (on-time/error-free) of material for all national marketing initiatives • Revised the brand look and feel (including tone and messaging). Implemented national rollout. • Design, management and implementation of environmental branded designs for field/classrooms sites • Managed development of Print on Demand Marketing brochure/catalogue solution for premier retail products. (Time line, project management and coordination, Art directions, content collaboration, budgeting development, cost benefit analysis, testing structure and National rollout plan)
• Developed end-to-end strategic brand solutions for clients • Brand/print management (Credit cards, traditional offset, digital & web), specification/guidelines development and management, budgeting, staffing, trafficking and quality control of production for print, electronic distribution, web, and business applications • Management of staff, freelance and vendors for Print Production, Multimedia, Presentation Studio, and Photo Studio • Management of technical implementation process of Corporate Identity programs in traditional and cross platform situations • Client consultation around implementation, print production, and desktop applications • Managed brand consistency internally at Interbrand • New business development, budget creation and management, presentation/RFP creation
• Developed and Implemented company Brand & document standards – process included evaluation of office's materials (design & effectiveness) to create a “global look” • Art Direction, design, print/reproduction management, staffing, vendor management, trafficking, budgetary management and quality control of all Graphics, Desktop Publishing, and Word Processing work • Managed a staff of graphics & desktop publishing professionals and IT/Network Administrators • Developed the department into an internal profit center • Recruit, hire, & managed work performance (including all HR functions) • Consulting/problem solving with internal (and external, where applicable) clients on: • External client projects, format/medium, project implementation • Trouble shooting and evaluating software for office-wide use, followed up by consultant software training