Stefan Voss

About

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗳𝗼𝗿 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗮𝗹𝗲𝘀 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 PROFILE: Gain growth, competitiveness & value enhancement through commercial (re)alignment of marketing strategy and operations // Experienced leader in the implementation of growth strategies in marketing & sales // Strategic foresight and operational implementation expertise at the interface of digital strategy, technology/data, and operational excellence. TRACK RECORD: • Business Development extending GTM for new markets, clients & services, international integration at leading eCommerce service agency - Restructuring and go-to-market of an agency brand for commercial & retail media • Implementation of operating model for integrated business development and account management across 3 services (media, creation, tech/data), 6 markets and 20+ business entities • Market leadership & profitability digital news platform (P&L €5+ million / ) • Program Lead BMW Customer Lifecycle Management (P&L €10+ million / 30+ FTE) BACKGROUND With over 25 years of experience in driving digital value creation and spearheading commercial & marketing transformation, I offer a distinctive blend of strategic foresight and operational excellence. My journey has taken me from pioneering e-commerce initiatives at 𝗔𝗠𝗔𝗭𝗢𝗡 to scaling digital ventures in the media industry with companies like 𝗔𝗫𝗘𝗟 𝗦𝗣𝗥𝗜𝗡𝗚𝗘𝗥and 𝗣𝗥𝗢7 𝗦𝗔𝗧.1 as well as senior consulting positions at 𝗔𝗖𝗖𝗘𝗡𝗧𝗨𝗥𝗘, 𝗖𝗢𝗚𝗡𝗜𝗭𝗔𝗡𝗧, and 𝗗𝗘𝗡𝗧𝗦𝗨. Today, I leverage my extensive expertise to help eCommerce clients at 𝗙𝗥𝗢𝗡𝗧 𝗥𝗢𝗪 to navigate complex challenges and capitalize on emerging opportunities in the digital landscape. EXPERTISE • Industry Expertise: Automotive, Consumer Goods, Financial Services, Media/Entertainment, B2B • Functional Mastery: Brand Management, Marketing Technology, Data & Analytics, Media Planning, e-Commerce, Go-to-Market

Experience

• VP Growth, EU at Front Row
  Dec 2025 - Present · 7 mos

• The Digital Sherpa / Digital Marketing Strategy & Transformation Advisory (4 yrs 1 mo)
  • Interim Manager & Executive Advisor / Digital Marketing & Commercial Strategy & Transformation
    Jun 2022 - Present · 4 yrs 1 mo

    Independent Management Consultant, Operating Partner, Interim-Manager, Board Advisor, University Lecturer & Author for digital strategy and transformation with focus on commercial excellence.

  • HSBA Hamburg School of Business Administration, Guest Lecturer
    Sep 2024 - Present · 1 yr 10 mos

    Lecturer "Marketing Management" (Bachelor program)

  • HAVAS Media Network, Strategy Director (Interim)
    Mar 2025 - Sep 2025 · 7 mos

    Go-to-Market / Post Merger-Strategy HAVAS Market (Commercial & Retail Media Unit) - Market & Competitive Analysis - Product & Process Alignment (Post Merger Integration) - Commercial model & Business Development

• dentsu international (1 yr 6 mos)
  • Chief Client Officer DACH / EMEA
    Jan 2021 - Jun 2022 · 1 yr 6 mos

    Global agency network providing media, creative & CXM services - Integrated client consulting & solutioning across services, brands and markets - EMEA transformation & integration lead for joint Go-to-Market, process management & quality assurance - Leadership of virtual organization across multiple teams / markets

  • Managing Director Germany
    Jan 2021 - Jun 2022 · 1 yr 6 mos

• Director, Digital Sales and Solution Lead at Cognizant
  Aug 2019 - Dec 2020 · 1 yr 5 mos

  Management & Technology Consulting - Digital Marketing Services Lead DACH - Leadership of cross-functional teams from on-, near- and offshore - Expertise: Campaign, Content, Commerce, Digital Workspace

• Accenture (Hamburg, Deutschland)
  • Senior Principal Marketing Services
    Jan 2019 - Jul 2019 · 7 mos

    Program & Go-to-Market Lead "Media Services"

  • Senior Manager Digital Transformation, Marketing & Technology Consulting
    Aug 2015 - Dec 2018 · 3 yrs 5 mos

    - Program Lead BMW "Customer Lifecycle Management" - Leadership of international, cross-functional project team - Capability Lead DACH “Campaigning & Marketing Automation”