Netherlands
Global marketing leader with 15+ years of experience driving revenue growth, brand visibility, and customer engagement in the software and technology sector. At QAD, I am part of the Global Revenue Marketing leadership team and manage the global localization team, ensuring that campaigns, content, and digital assets resonate across diverse markets and cultures, but also the planning and execution of 3rd party events in EMEA and North America. By bridging strategy with execution, I align marketing and sales to accelerate pipeline, strengthen customer relationships, and deliver measurable business growth. My expertise covers demand generation, account-based marketing, campaign orchestration, content localization, and revenue operations. I have built and led a multicultural team across EMEA and globally (Mexico, Thailand, North America), with a passion for empowering people, scaling best practices, and creating marketing engines that deliver predictable results. Contributed to a $65M marketing-sourced pipeline and Led an AI-powered localization project that saved up to $72K annually, while reducing turnaround time from days to just hours. I thrive in fast-paced, international environments where marketing transformation is needed—whether it’s expanding brand presence, localizing global strategies for maximum regional impact, or adopting emerging technologies like Agentic AI to drive competitive advantage.
As Head of Global Revenue Marketing, I lead a global team responsible for aligning marketing with revenue goals and accelerating pipeline worldwide. In addition to global campaign strategy, I oversee QAD’s global localization team, ensuring marketing efforts resonate across diverse markets and languages. Global Focus & Achievements: Led the Global Revenue Marketing Localization team with a mission to: • Provide local market and industry insights to revenue marketing heads to shape global strategies. • Localize and adapt global demand generation and pipeline acceleration programs into five languages. • Drive implementation of third-party events across North America and EMEA. • Manage lead acquisition through syndication and vendor partnerships in EMEA and Mexico. • Collaborate with regional revenue marketing managers to measure, report, and optimize program performance and spending. • Partnered with revenue marketing, sales, SOPS, MOPS, and MarCom teams to ensure global-to-local alignment. • Built, developed, and scaled the localization team, creating a framework for multilingual marketing excellence. • Contributed to global revenue marketing strategies by recommending regional campaigns, programs, and events based on local insights. • Consistently supported QAD’s goal of increasing global pipeline contribution from marketing. • Responsible for complete Global website localization
Responsible for the strategic direction and promotional elements of marketing communications for product launches, existing products and any other business initiatives to achieve market share, profitability goals and lead generation targets.
Driving change with QAD's Cloud ERP solutions for Manufacturing companies. Responsible for the development of Marketing campaigns within the Netherlands and Germany, including the development of associated collateral, telemarketing activity, PR, events, and adverts to achieve market share, profitability goals and lead generation targets.
Responsible for the development of Marketing campaigns within Netherlands, Belgium, Germany and Switzerland including the development of lead generation, Social Media, events, joint Marketing activities with vendors, collateral and website. Main focus on Oracle JD Edwards ERP and Oracle CRM on Demand. Also responsible for the increase of training Sales. Achievement: "Best training Sales" an increase of 150% revenue.
Account responsible for hard- and software A-brands in the Telecom, IT and Consumer electronics. Developing and executing customized and creative Retail Marketing & Sales solutions in the area of Field marketing services like Merchandising, Instore promotions, In- outdoor promotions, Mysteryshopping, Rackjobbing, Exhibitions, Market Research and Online marketing concepts. Projects done for: Intel, ACER, Logitech, Corel, Conceptronic, Packard Bell, Belkin, Canal Digitaal, Lexmark and many others. Working tasks: - Set-up of projectplan - Set Objectives - Purchase of resources - Budget management - Recruitment of project team - Activity management - Set-up management reports - Training, coaching and briefing of project team - Quality management