Amsterdam, North Holland, Netherlands
Result driven senior marketing executive and passionate business builder with entrepreneurial mindset. Demonstrated experience in building brands and leading high performing teams, both in start-up/ scale-up as well as corporate and listed organizations. Specialized in eCommerce, direct to consumer (D2C), subscription based business models, online & offline media and restructuring start-ups to scale-ups. Analytical and hands-on approach with a ‘getting things done’ mentality to drive ROI and growth. - Demonstrated leadership excellence with entrepreneurial, customer driven & creative business skills - In-depth knowledge of user centric omni-channel marketing strategies including brand and community management, offline and online campaigns, media strategy and buying, partnerships, PR, events and social campaigns - Result driven focus on UX, customer journeys, omni-channel marketing and business development - Passion for people management; Proven track record in leading, developing and transforming passionate and motivated multi-disciplinary teams that deliver high-performance results - Able to define, steer and optimize performance KPI's and experience with full P&L responsibility for a double digit million amount with profits above expectations - Analytical with a data driven approach and deep knowledge of cross marketing planning, monitoring & analyses and managing on KPI targets - Demonstrated leadership excellence; over the last 20 years I have developed extensive experience in building, motivating and managing multi-functional teams in a matrixed international environment - High-level negotiation skills and ability to maintain effective relationships with stakeholders and a broad (inter)national personal network
Figo Pet (part of Pinnacle Pet Group) is the first European health insurance brand for pets. Figo Pet enables pet parents to enjoy their healthy and happy pets as long as possible with a clear D2C insurance proposition. Skills & experiences: - Brand development and ownership for European markets in close relationship with Figo Pet US - Responsible for the annual multi-channel marketing (growth) strategy in 3 markets (Netherlands, Germany, Belgium): >25% YoY growth in all markets - Re-branding Petplan to Figo Pet in Netherlands and Germany with local teams - Succesfully launched Figo Pet in Belgium with new local office, team and businesspartners like Ethias - Member of the management board with 8 direct reports and >30 indirect reports with specific marketing expertises
Girav is a direct to consumer fashion brand (pure player) with a focus on high quality shirts for men. With shirts in 17 sizes (3 lengths) Girav has the perfect fitted shirts for every man. Skills & experience: - Re-structure the start-up organization to a project based, KPI driven scale-up - Responsible for commercial strategy and marketing initiatives cross the brand - Managed and built a cross functional E-Commerce team of 10 people - Strategic business partner to the founders to realize significant revenue growth - Succesfully launched the German market with dedicated team and national (media)partners
Max&Luna (www.maxandluna.com) is the most popular lifestyle & ecommerce platform for dog & cat owners in The Netherlands and Belgium. Max&Luna is acquired by Orange Pet Brands in 2018. Skills & experience: - Realization of a community platform with daily content, lifestyle store and online services - Managed a small team (5 people) and external marketing and technical development agencies - Business Development and partnerships with veterinarians, pet supplies wholesalers, pet insurers, marketing- and distribution partners - We’ve reached over 50.000 pet profiles and 1 mln gross revenue in just 1 year after start due to targeted and ROI driven online, offline and social campaigns