Warsaw Metropolitan Area
I am experienced Marketing & Communication Manager. I support brands in maintaining strong market position. I build and implement comprehensive marketing strategies and manage international, complex projects. I manage with successes brand image, tactical and e-commerce campaigns (360 degrees approach including digital and social media). I gained experience in Global Brands (B2B, B2C); big international companies with complex organizational structures. I`m goal oriented and build long-term business partners relationships. At my daily work I apply Customer Perspective and “Keep it simple but make it Pro” rule. Proven track record of successes includes: E-commerce campaign (2020) Development of strategy, implementation and execution of first aftersales e-commerce campaign for Dacia Shop in cluster EAST. Goal: build awareness, increase amount of visits, increase customer loyalty, increase retention rate. Results: turnover x3 vs. 19 ; online bookings x4 vs. 19 ; traffic x 5 vs. 19. Brand Image Campaign (2019) Development of strategy, implementation and execution of first aftersales brand image campaign for Renault in cluster EAST. Goal: build awareness, increase customers loyalty, increase retention rate Results: before ~1 mio UU after > 10 mio UU, brand image increased in all areas Marketing Strategy (2017) I created a marketing strategy for one of the largest multibrand dealers in Poland POL- MOT Auto S.A., including preparation of strategic map and key perspectives and as well defined main business areas. Sales campaigns (2015) I created and implemented a strategy and communication plan for sales campaign “Scania Zawsze na czele”. It was the first campaign in heavy trucks industry in Poland offering whole portfolio of products, services, positioning Scania as Solution Provider. As a result, more than 250 trucks were sold. Digital marketing (2009) I initiated the digital marketing strategy of Scania Polska through establishing Facebook, YouTube and Flickr channels. In 2016 l launched Instagram profile. After 8 years of consistent work combined with a lot of fun, they are the biggest communication platforms among all heavy trucks distributors in Poland. Content marketing: I do believe that content is the most important when we are thinking about marketing nowadays. And not only in the digital field but also in more conventional way such as customer magazines. From 2008 I have released 38 “Scania w Polsce” magazine issues. As the editor-in-chief I was responsible for the whole editorial process.
Key responsibilities: - execution of commercial strategy of the Renault Aftersales EAST in terms of B2C aftersales communication in order to achieve business goals and increase customer retention and satisfaction for Renault and Dacia brands - preparation of Aftersales B2C marketing plans in close collaboration with EAST countries - preparation and implementation of EAST Aftersales B2C commercial campaigns communication materials (360 degrees including digital and social media) - coordination of creation and production of marketing materials for B2C campaigns for cluster EAST with respect for financial assumptions and procedures according to Company`s policy - close collaboration with EAST Marketing Team in all countries and other departments - close collaboration with creative and media agencies (briefs, media plans, CE) - aftersales marketing communication analysis & reporting - supervision of media and creation budgets - support of aftersales e-commerce solutions in terms of customer experience - supervision of aftersales content on Renault and Dacia webpages; including: websites structure, UX, SEO, SEA.
Key responsibilities: - managing of a Marketing Department - preparation of a marketing strategy for the whole POL – MOT Auto Group - planning and budgeting - preparation of a strategic map including key perspectives and defined main business areas - preparation of assumptions regarding dedicated Contact Center and CRM system - preparation of assumptions regarding implementation of a Marketing Automation (leads) - preparation of assumptions regarding communication of: carsharing, fleet, rental, used, repairs - planning and implementation of sales and aftersales campaigns - preparation of assumptions regarding internal standards and customer service standards - close cooperation with Sales and Aftersales Departments
Key responsibilities: - managing of company marketing activities - planning and execution of marketing strategy - planning and implementation of sales and aftersales campaigns - market introduction of new products and services - overseing of Customer Satisfaction Index (CSI) - overseing of consistent communication and brand awareness - supervisor of most important company projects - supervisor of Scania w Polsce customer magazine - editor in chief of corporate website scania.pl - supervisor of digital marketing incl. social media (Facebook, YouTube, Instagram, Flickr) - close cooperation with trade media - representation of company during business meetings, trade fairs, conferences, industry events - close cooperation with advertising agencies, printing houses
Key responsibilities: - participation in business negotiations - contacting and maintaining relations with customers - planning and preparations of marketing campaigns in trade media - preparations and participations in trade fairs (national, international)