Stefano Piccioli

Head of Marketing at Freda

Berlin, Berlin, Germany

About

I build and scale marketing organisations that drive profitable growth, partnering with founders and investors to take businesses from early stage to exit. With nearly 20 years of experience across D2C, tech and consumer brands in Europe, the UK and the US, I operate at the intersection of brand, performance and commercial strategy, owning revenue, P&L and the full customer lifecycle from acquisition to retention. I specialise in creating integrated growth systems where brand positioning, creative, media and data work together to deliver both short-term results and long-term brand equity, with a strong focus on LTV and sustainable growth. Beyond results, I focus on innovating how marketing teams operate by designing lean, high-impact organisations and embedding technology and automation into workflows to unlock speed, better insights and smarter execution. Proven track record of building scalable businesses and leading international teams across high-growth environments, from early-stage startups to global corporations.

Experience

  • Head of Marketing at Freda
    Aug 2023 - Present · 2 yrs 11 mos

  • Director of Brand & Integrated Marketing at Every.
    Jun 2022 - Jul 2023 · 1 yr 2 mos

  • Head of Brand Marketing & Activation at PlusDental
    Nov 2020 - Jun 2022 · 1 yr 8 mos

  • Co-Chair Promotional Wireless Power Group at Hospitality Technology Next Generation
    Aug 2019 - Oct 2020 · 1 yr 3 mos

  • Aircharge (4 yrs 4 mos)
    • Head of Marketing & Business Development US
      Jun 2019 - Oct 2020 · 1 yr 5 mos

    • Head Of Marketing
      Jul 2016 - Oct 2020 · 4 yrs 4 mos