Basel Metropolitan Area
Product, Marketing, and communications professional with solid experience in product management, marketing, and communications. I have developed and brought to market product portfolios for global consumer brands overseeing the technical, financial, and marketing aspects of the categories I led while supporting senior leadership teams in strategic decision-making and executing product launch campaigns. I am proficient in project management, business development, market analysis and competitive intelligence, financial analysis and modeling, pricing strategy definition, and senior leadership consultancy. I have managed and optimized content for specific purposes and channels with a focus on digital media. I have a proven track record in content creation with external agencies and am well-versed in the development and implementation of public relations campaigns, liaising with media at all levels. Top Skills: Product Development | Product Management | Project Management | Communications | Content Management | Content Strategy | Content Creation | Copywriting | Marketing | Public Relations | Digital Marketing | Marketing Campaigns | Market Analysis | Brand Management | Presentation Event Management Soft Skills: Teamwork | Presentation | Creativity | Public Speaking | Problem Solving | Time Management | Adaptability Work Ethic Leadership If you’d like to learn more about how my services can help your company, please reach out via LinkedIn or email at [email protected].
Project & Portfolio Management: Independently manage portfolio of strategic product development projects from concept through delivery, coordinating cross-functional teams across product development, engineering, supply chain, and marketing departments Lead end-to-end project lifecycle management including scope definition, resource allocation, milestone-tracking, and quality assurance to ensure on-time delivery Develop and execute project roadmaps aligned with business strategy, market requirements, and financial objectives Manage complex Bills of Material (BOM) with external suppliers, negotiating technical specifications, costs, and delivery timelines while maintaining budget accountability Client & Stakeholder Management: Maintain direct relationships with key clients including professional athletes, retail partners, and media stakeholders, conducting needs analyses and translating requirements into project deliverables Lead client presentations and consultations to align on product specifications, project timelines, and success metrics Coordinate customer feedback loops and implement process improvements based on client insights Represent company at product launches, customer meetings, and industry events Financial Management: Execute pricing strategies based on competitive analysis, market positioning, and budget targets Monitor project budget and provide accurate financial forecasting throughout project lifecycle Track and report on project performance metrics and KPIs to senior leadership
Complex Project Leadership: Led cross-functional project teams across Product Development, Marketing, and Strategic Communications to deliver innovative product platforms from ideation through market launch Managed multiple concurrent projects with overlapping timelines, ensuring alignment of resources, budgets, and deliverables across departments Developed comprehensive project plans including scope definition, milestone tracking, risk management, and change control procedures Coordinated with external agencies and vendors to ensure quality delivery of project components within established timelines and budgets Process Optimization & Documentation: Created technical documentation and standard operating procedures to streamline go-to-market processes for complex product launches Implemented improved workflow processes that enhanced cross-departmental collaboration and reduced project delivery times Established clear communication protocols and reporting structures across project teams Stakeholder Management: Facilitated regular project meetings and status updates with internal stakeholders and external partners Proactively identified and resolved project challenges, escalating issues appropriately and developing solutions with minimal guidance Ensured continuous alignment between customer needs, business objectives, and project deliverables
Strategic Portfolio & Project Management: Oversaw multi-brand product portfolio valued at €150M across European markets, overseeing project lifecycles from concept through market delivery Served on global Product Development Steering Committee, defining project roadmaps, priorities, and resource allocation based on business performance and market analysis Led cross-functional teams including sales, supply chain, and product development in forecasting, inventory management, and project execution Developed and implemented pricing strategies and competitive positioning policies to achieve profitability objectives Client Services & Business Development: Conducted comprehensive market analysis and competitive intelligence to identify business opportunities and customer needs Translated customer requirements into project specifications and directed scope changes throughout project lifecycle Collaborated with sales teams to improve customer satisfaction and identify upsell opportunities Tracked customer trends and market data to anticipate growth potential and adjust project strategies accordingly Financial Management & Reporting: Forecasted and managed €150M portfolio budget with accountability for revenue recognition and margin targets Provided regular financial reporting and performance analysis at brand, category, and SKU levels Monitored project budgets and implemented corrective actions to maintain financial targets
Client Portfolio Management: Managed growing portfolio of dealer accounts across Northern and Central Italy, enhancing business relationships and brand awareness Conducted needs analysis with clients to understand market requirements and align service delivery Coordinated customer events and maintained regular communication to ensure high satisfaction levels Collected and analysed client feedback, providing recommendations to management teams for continuous improvement Sales Coordination & Project Support: Supported sales coordination activities including proposal development, pricing alignment, and CRM management Collaborated with regional managers and product teams to accelerate quote cycles and improve win rates
Coordinated sales activities and provided project support for European market operations Managed customer communications and supported business development initiatives