Zurich, Zurich, Switzerland
Results-driven Merchandising & Operations professional with 12+ years of experience across fashion and FMCG. Held progressive leadership roles at international fashion and luxury houses including Guess Europe, 7 For All Mankind, Swarovski, and MCM. Led cross-functional teams across EMEA and global markets, owning merchandising strategy, assortment planning, pricing, and inventory management across channels. Managed multi-million-euro budgets and complex regional structures, driving operational efficiency and scalability. Defined go-to-market frameworks aligned with brand positioning and translated strategy into effective retail activation. Partnered closely with supply chain and regional teams to optimize sell-through, margin, and stock efficiency, consistently delivering profitable growth and strong brand performance.
• Develop and implement retail marketing strategies tailored to the EMEA region, aligning with global brand objectives. • Plan and execute integrated marketing campaigns, including in-store promotions, digital marketing, and experiential events. • Build and maintain strong relationships with retail partners, ensuring alignment on marketing initiatives and brand guidelines. • Manage the retail marketing budget for the EMEA region, ensuring efficient allocation of resources and maximizing ROI.
• Build and develop mid-long term agreements with suppliers, execute an operational plan to achieve defined goals as financial targets and business KPI. • Managing 25 Million Budget, forecasting and planning marketing merchandise distribution at Global Level (clothing, gifting, packaging) • Lead, coordinate and brief suppliers, ensuring timely deployment, development, lead time production, freight and delivery of high-quality products align with brand guidelines. • Manage existing agreements, ensure compliance with terms and conditions and coordinate with legal and financial teams to draft and review contracts. • Analyzing inventory levels (15 Million value of goods) control supply for restocking or reducing inventory levels of marketing merchandise. • Implement high Levels of end-to-end processes collaborating with the Supply Chain and Merchandising team to deliver high-quality products.
• Developing and implementing Retail & Ecomm Merchandising OTB plans (9 Million COGS), including product assortment, pricing, and placement. • Conducting market research to identify trends and opportunities for growth through collaboration partnership or licensing projects. • Collaborating with design and product development teams to ensure that new products are aligned with overall merchandising strategies. • Managing inventory levels and supply chain logistics to ensure that products are delivered to stores on time and in the right quantities.
• Developing and managing financial Brick and Mortar P&L budgets and forecasts. (35 Million Financial Plan), creating financial models to support business targets. • Analyzing financial Retail performance to identify trends and opportunities for growth.
• Analyzing sales data and market trends to identify opportunities for growth. • Developing and implementing buying, assortment, sales and promotion plans. • Collaborating with Supply Chain and product development teams to ensure that product offerings are aligned with overall retail strategies and goals. • Monitoring competitor activity and adjusting merchandise plans as needed to stay competitive.
•Handling allocation of merchandise to stores in order to support company sales, inventory, margin and turn goals. •Creating and implementing a distribution strategy, finalized to support merchandising, planning and buying team, marketing and financial strategies. •Develop knowledge of specific regional variances, store attributes and trends through data analysis.