Italy
International Commercial Director with Sales, Strategy add Marketing experience in multiple consumer categories and regions, with a strong focus on the Sporting Goods industry and ecosystem. Sales Director of the EMEA South Region for On Running (Leading the Region with P&L and team responsibility over the Wholesale / B2B channel) Strategic Accounts Director in Nike Southern Europe (Italy, Spain, Greece) (Sporting Goods | Digital Pure Player | Lifestyle | P&L accountability | Strategic Partnerships) Consumer Goods Marketing in Procter & Gamble and Reckitt Benckiser (Product strategy and Innovation | P&L management | TV and digital advertising) Strategy consultant experience in Bain & Company (Commercial strategy projects | Point of Sales execution | Sales Organization | Trade Terms) Director of Business Development in Nike EMEA Headquarter (Cross-category and cross-channel projects for EMEA | Commercial strategy definition and execution)
Leadership on the EMEA South Wholesale / B2B Business for On - Management of the EMEA South regional teams and offices (Paris, Milano, Annecy, Barcelona) - Multi-country P&L accountability for the B2B channel - New markets set-up and acceleration from distributors to direct salesforce - Distribution model design and execution in all sales channels (direct partners / agents / distributors) - Commercial policies definition and implementation
Sales director for Strategic Wholesale Partners in Nike Southern Europe (Italy & Spain) [Sporting Good, Pure Players, Lifestyle]. - Full P&L responsibility - Trade terms definition and negotiation - Channel development projects (omnichannel retail and customer marketing) - Management of the Key Account Managers and Key Account Executives team - Lead of the multifunctional Integrated Account Team
Head of Business Development (Sales / Trade Marketing) in EMEA - Lead of the multifunctional team for sales strategy development and implementation - Pan - European projects for sales development and customer effectiveness - Sales organization redesign - Account / Territories strategies alignment and coordination - Member of the EMEA Sales leadership team, reporting to EMEA Sales Vice President
Strategic consultant in the Sales & Marketing / Europe Consumer Goods practice • Sales & Marketing strategy design and implementation for Global players • Go-to-Market model definition and execution • Organization re-design (focus Trade Marketing / Sales) • Sales Structure and process design • Commercial strategy definition (trade terms, in-store execution, sales contracts)
Responsible for Reckitt Benckiser Homecare brands in Italy. (Finish, Air Wick, Cillit Bang, Glassex) • Homecare Category Manager • Category P&Ls (Sales, investments, profit) accountability • Innovation pipeline design for Homecare brands / products (Europe regional leadership) • Global product launches go-to-market and roll-out • Marketing plans design and implementation (Advertising and promotional strategies) Reporting into Marketing Director. Managing a team of 7 Brand Managers and Brand Assistants
Responsible for AVA Fabric Care brand in Italy. • Product innovation development • P&L responsibility • Pricing strategy definition and implementation • Leadership of European cross-brands Laundry projects • Above and below the line communication development Reporting into Fabric Care marketing manager. Managing 1 brand assistant.
Responsible for the 2in1 "Sensoriality" Laundry Detergents Brand Franchise • Global Marketing Innovation for Dash & Bold Laundry • Product pipeline design and project leadership • Brand portfolio management in Western Europe (UK, France, Benelux, Italy) • Holistic communication development
Responsible for Fabric and Homecare products for professional consumers • Marketing Innovation for Professional P&G Brands (e.g. Dash, Ace, Ariel, Fairy) • Project leadership in product development • Brand and portfolio management in Western Europe • Go-to-market activities in France, Germany, Benelux, Italy, Spain, Portugal, Greece