Edegem, Flemish Region, Belgium
• Strategic and creative communication thinker with a large experience in setting up and managing digital transitions in marketing and communication, both for large and small organisations • Specialist in automotive communication, with more than 20 years of experience on the Mercedes-Benz account, but also at other brands such as Nissan, Fiat, DAF, Jeep and Land Rover • Manager who combines active creative thinking, strategic vision, business objectives and customer focus in his approach, and who can lead at both macro and micro level • Extensive career as a conceptual copywriter with various communication agencies, working for clients such as Jupiler, Bloso, IKEA, Base and Mercedes-Benz. • Team player, who starts from the credo "vision for trust", with a high empathic capacity
As Chief Sales & Marketing Director, I help to position the 3rd largest accountancy and advisory group in Belgium in the market and build on its further growth.
Springbok is a Benelux digital forerunner agency, with 280 digital specialists spread across offices in Mechelen, Brussels, Amsterdam and Den Bosch • Daily tasks: creative and strategic advice, campaign strategies, client contact up to and including management level, coordination between the different expert centers, budget monitoring, team management • Responsible as Client Service Director for maintaining the relationship with Mercedes-Benz Benelux (Vans and PKW Customer Services), Athlon, Uitgeverij VAN IN, Larcier-Intersentia, Arion and Merak, both on a strategic, organizational and financial level • Manager of the account and project management team for my clients • Representative of Springbok in negotiations with the procurement departments • Member of the Springbok Mechelen management team • Responsible for the Belgian press releases of the Springbok group (writing, distribution and pitching press releases, organizing interviews, ...
CAT was a communications agency of the Gemaco Group, a European group with more than 100 employees, nominated for the title of Company of the Year (VL) in 2016 • Creative Director with general management responsibilities, reporting directly to the CEO • Ultimately responsible for client relations, the creative end product and the financial results of the agency • Daily tasks: creative and strategic advice, creative direction of campaign development, concept development and copywriting on key accounts, client contact up to and including management level, budget monitoring, managing a team of 30+ creatives and studio staff in all areas: organizational, creative, human resources, recruitment, etc. • Main accounts: Mercedes-Benz Belux, Athlon, Alpro, Uitgeverij VAN IN, VLAM, Touring Verzekeringen, Eandis, Antwerp World Diamond Congress, Merak, ...
• Senior copywriter, in team with art director Bram Van Looveren • Daily tasks: concept development and copywriting • After a while: creative lead at Base • Accounts: IKEA, Bank Van Breda, Base, Dexia Assett Management, Sony, Campina, ...