Rosellerheide, North Rhine-Westphalia, Germany
I see plans within plans*. I am fond of novelty and Digital, IT and Marketing are by definition demanding constant adaptation and change. I see myself as partner, catalyst and consultant of business development, sales, IT and (people) communication. In my various roles with pharmaceutical companies and recruiting, IT and PR agencies, I always strive to engage closely with all stakeholders. Only thus, can any strategy succeed. Practical knowledge as IT project lead, Digital Marketing Head and web and graphic designer are my basis to steer successfully and keep track of results. *Frank Herbert, Dune
- Drive adoption and business impact of our IT products and services in Global product teams with a focus on supporting launch brands in key markets -E2E responsibilty for digital impact activities (digital strategy, digital engagement, data-driven decisions) also for established products -Supporting ophthalmology, cardiovascular, hemophilia, family planning and oncology product teams
• Delivering specific digital activities for launch of pharma product in 2024 including website (re)launches, Customer journey tracking, segmentation efforts in CRM, VR training, conference support (lead data) • Driving digital initiatives such as Vimeo integration, customer journey creation for webinar campaign • Upskilling Global core/nucleus teams on digital channels and strategies
Strategic planning of all marketing and communication measures for the brands Michael Page, Page Personnel, Page Executive and PageGroup in Germany and Austria Special focus on digital measures, esp. effective cross-channel campaigns (PPC, Social, Mobile, Content) Budget responsibility and team lead for Marketing and Communications unit for Germany and Austria Coordination of deliveries of specialist shared Marketing units for CRM, Digital, Content and Research in Barcelona
Established in the UK in 1976, PageGroup has grown to become one of the world’s best-known and most respected recruitment consultancies, and comprises specialist recruitment brands Page Executive, Michael Page and Page Personnel.
Responsibilities: online marketing > social media strategy > SEA > online recruiting > project management > online budget planning > team leader Coordinating and developing new concept for corporate website and intranet for brands Adecco, DIS AG, euro engineering AG and various sub brands Developing online marketing strategy Creating and implementing new online marketing measures with special focus on social media platforms, sales and recruiting support for all local branches of the brands Adecco, DIS AG and euro engineering AG in Germany
Responsibilities: online marketing > social media strategy > online content management > online recruiting > project management > budget planning > team leader Coordinating and developing new concept for corporate website and intranet Developing and implementing social media strategy, coordinating editorial content with internal departments and branches Creating and implementing new online marketing measures with special focus on social media platforms, sales and recruiting support for all local branches in Germany
Responsibilities: online marketing > social media strategy > online content management > online recruiting > project management > budget planning > social media training Coordinating and developing new concept for corporate website and intranet Developing and implementing social media strategy, coordinating editorial content with internal departments and branches Creating and implementing new online marketing measures with special focus on social media platforms, sales and recruiting support for all local branches in Germany
Responsibilities: project management > account management > customer relations > office management (Berlin) > human resource management > budget planning > pr and acquisition > billing and quotation > quality control > web design Defining corporate communication and developing marketing campaign to further sales and recognition of IronShark as brand, especially on social media Structuring recruitment process and overall human resource management Defining the organisational structure of the company with the CEO to adjust the growth from 15 to 28 employees in 20 months Managing team to design and program web2print portal OSCARtools and OKAT active, including concocting unique user interface Heading team of web-designers onsite for re-launch of mobile.de platform