Cologne Bonn Region
www.mosteffinetly.com
During my freelance engagement with MoreFire, a leading digital agency, I played a pivotal role in developing a digital service focused on brand strategy. My responsibilities included conducting in-depth interviews with Marketing Directors and Heads of Brand to identify their key needs and challenges. Leveraging the insights gathered, I applied Strategyzer's "Value Proposition Canvas" from , aligning our strategy with market demands to ensure a customer-centric solution.
With over 20 years of brand experience from scratch to international digital branding campaigns and brand experience events: I loved it all. Key skills to share: People say I’m a dedicated brand experience nerd and I get seriously motivated with project management – as this is my big passion: Brand marketing in all its facets– awareness, equity, leadership, content, campaigns, CI, CD... Credibility & expertise – being a skateboarder at heart with 20 years of action sports insider knowledge and know-how. Former Street Skateboard Euro champion:=) Active outdoor soul – splitboard-touring, surfing, mountain biking, camping in the wild. My life offline. Fashion addict – streetwear paired with a luxury handbag. Vintage & design lover. Expert in streetwear for over 20 years. Sustainable mind – quality beats quantity. Deep connection to the fair fashion movement with business as a vehicle. Millennial – generation Y. Passionate digital native, at home within the “Modern Yin-Yanger” Facebook target group. Having routed the "Head of Brand" responsibilities lately at one of the leading fair fashion brands of Europe, I'm happy to support your brand's activities and communication finding an authentic path into the consumers heart and stay there. My latest projects: Consulted and produced key city activations for Vans (special social community projects, such as oursisterhood ) • Event direction for own projects, such as Vans Coco Loco by Atze, which is a special LGBTQ event, focusing on gender expanding youth communities & female skaters • Cooperated with Girls Rule Project a special event format to empower female skateboarding pan-European wide • Coordinated Skateistans appearance at Vans’ biggest European skate event • Consulted Langbrett to find business partners launching the “Wetsuit Recycling Initiative” pan-European wide • Consulted Girls Shred, the biggest female board sport platform & community, creating a brand book & identity
I had the incredible opportunity to work as a live host & panel moderator at various events this year: from "Gnarathon" in Vienna (including the intense "Monster Ring of Fire") to the "Huber Fest" in Cologne and my own event "Vans Coco Loco" Berlin. And not to forget, I served as an expert commentator for Park & Street Skateboarding at the Olympics in Paris! It’s probably a good thing that I only found out about the 3.5 million viewers afterward... LOL.
Olympics Skateboarding Street and Park expert for both genders. Live TV & Livestream broadcasts from Paris 2024 🛹🫶🏽
As the Head of Brand I'm responsible for all marketing activities and functional marketing departments within Armedangels. Creating the brand strategy and GTM processes for one of the fastest growing fair fashion companys in Europe. Bringing strategies and guidelines to our functional leaders in PR, Media, Design, Sponsorship & Events as well as E-com & Social Media Performance Marketing and Trade-Marketing. Specialized in corporate social responsibility communication around sustainable contents and specific media. • Established a Brand Marketing Team including Creative Services, Content Management, PR & Media, Trade Marketing, Social Media Management and Event & Community Management • Implementing full GTM strategies in cooperation with CEO and CPO • Responsible for CI and CD development with CEO • Executing Image and E-com product shootings • Developing market research tools with CRM to identify target consumer and market potentials • Spokesperson at podium discussions around “fair fashion” • Lead of international PR agencies • Developing digital awareness campaigns with E-com department to drive traffic towards Direct-to-Consumer