San Marcos, California, United States
I’m a senior field and partner marketing leader with 11+ years of experience driving pipeline growth through regional GTM strategy, integrated campaigns, executive engagement, ABM, and partner-led programs across high-growth technology and cybersecurity environments. I currently own field and channel marketing strategy across multi-market territories, designing and executing programs that support enterprise and commercial sales motions, including executive dinners, partner events, ABM-driven field campaigns, webinars, and regional conferences. My focus is on programs that generate measurable pipeline, accelerate active opportunities, and create repeatable, scalable impact. Previously at NVIDIA, I partnered closely with sales leadership, partner team, and marketing to deliver regionally tailored field programs aligned to broader go-to-market initiatives. I bring a strong balance of strategic planning and hands-on execution, with a bias toward prioritization, accountability, and measurable business outcomes. I’m known for being highly collaborative, trusted by sales teams, and comfortable owning programs end-to-end, from strategy and budgeting through execution and performance analysis. I thrive in fast-moving environments where clarity, adaptability, and revenue impact matter. Core strengths: • Field + partner marketing strategy • Pipeline generation + opportunity acceleration • Executive + C-level engagement • Sales + partner alignment • ABM + regional GTM execution Open to senior and director-level field, partner, demand generation, and integrated marketing roles in the future.
My primary role as the corporate campaigns manager was to lead the GTC 2022 marketing campaign.
As the NALA field marketing manager, I'm responsible for running field strategy events and programs from conception to execution. My strategy has been to create events and align collateral/campaigns for each stage of the marketing funnel, targeting buyer personas. With the shift to virtual last year, I pivoted existing in-person field programs to a virtual format. This includes webinars, field, and special events. I developed and executed 31 NALA field events this year, plus multiple virtual corporate events. I owned end-to-end delivery of hosted virtual and physical event programs, including all digital promotions, logistics, production, event platform technology and/or venue sourcing, project management, budget tracking, sales enablement and audience acquisition. I measured success by reporting on MQL's, FT/LT/MT Attribution, and pipeline, and event registration/attendance rate, which I've increased 69% from Q1 2020 (42%) to Q1 2021 (71%).
As the Field Marketing Manager, my goals include increasing our inbound MQL's. To support our field activities I organize logistics, budget management, event communications, vendor management, negotiation, creative and venue selection. I digitally marketed Waterline Data by running social media and email campaigns using the Hubspot platform. I ran all social media pages and managed PR company. In addition, I created content and landing pages using Wordpress and HubSpot. Key Achievements Include: National Sales Kick-Off: Planned and organized Waterline National Sales Kickoff 2019 in Miami, FL. Won a Founders Award due to my work planning and running the event to help it become the most successful kickoff in company history Women in Data Dinner & Forum: Managed all aspects and drove attendance to the sold-out event targeting the NYC financial services market