Munich, Bavaria, Germany
With a dynamic background as a social media and influencer marketing consultant, I’ve had the privilege of guiding brands across industries, markets, and countries on their journey to meaningful digital connection. My work is all about crafting digital communication strategies that don’t just boost brand awareness, but also ignite real engagement and fuel sales. I’m driven by a passion for innovation and love leading teams in digital media planning, developing cutting-edge strategies, and seeing campaigns through from vision to impact. At my core, I’m a storyteller—focused on creating authentic, emotional narratives that connect deeply with audiences and inspire action. My expertise spans social media setup, influencer marketing, customer behavior insights, brand growth optimization, and curating a seamless visual flow. I thrive in the fast-paced world of digital, staying agile with trends and technologies, and I bring this fresh perspective to every client’s unique goals. For me, the mission is simple but powerful: to elevate brands and empower them to make a lasting impact through bold, resonant social media and influencer marketing - always keeping the unique DNA of each brand at the heart of every strategy.
◉ Developed and rolled out a structured influencer marketing concept to increase brand awareness and engagement ◉ Conceived, managed, and analyzed influencer collaborations and social media campaigns with measurable results ◉ Managed company social media accounts and content across LinkedIn, Facebook, and Instagram, ensuring consistent brand presence ◉ Designed and executed social media strategies tailored to each platform, driving community growth and interaction ◉ Coordinated all marketing activities on LinkedIn, Facebook, and Instagram, aligning messaging with brand identity ◉ Planned, executed, and reported influencer campaigns, including the identification and activation of key influencers, bloggers, and online media partners ◉ Supported online marketing projects and collaborated across departments to ensure brand consistency and digital growth ◉ Oversaw the setup, optimization, and performance tracking of paid ads (Meta) to boost reach, conversions, and campaign efficiency
◉ Conception & management of all social media actions ◉ Website development & maintenance ◉ Development & execution of the social media strategy on LinkedIn, Facebook & Instagram ◉ Coordination of all activities on the relevant platforms (Facebook, Instagram, Linkedin) ◉ Preparatory planning & implementation of influencer marketing campaigns as well as identification of important influencers, bloggers, online media ◉ Support for online marketing projects regarding graphic design
◉ Conception & management of all social media actions ◉ Website development & maintenance ◉ Development & execution of the social media strategy on LinkedIn, Facebook & Instagram ◉ Coordination of all activities on the relevant platforms (Facebook, Instagram, Linkedin) ◉ Preparatory planning & implementation of influencer marketing campaigns as well as identification of important influencers, bloggers, online media ◉ Support for online marketing projects regarding design
Managing & consulting the social media accounts of 1* Michelin TV Cook Stefan Marquard
Experienced in managing digital communications for PUNK & SUIT, overseeing: ⚙ Social Media Strategy: Research, goal-setting, and content planning. ⚙ Content Creation: Diverse, platform-specific content development. ⚙ Account Setup/Optimization: Proficient profile establishment and enhancement. ⚙ Community Management: Proactive engagement and review handling. ⚙ Social Media Advertising: Campaign planning and performance monitoring. ⚙ Analytics/Reporting: Utilizing data for strategy refinement. ⚙ Social Listening: Monitoring brand and industry mentions for insights. ⚙ Website Management: Ensuring website updates and support. ⚙ Regular Audits: Aligning with brand standards for continuous improvement.
In this role, I lead the development and execution of media, influencer, campaign, and brand communication strategies to strengthen awareness, engagement, and growth across key markets. My focus lies in combining creativity with data-driven decision making to position the brand effectively in a highly competitive landscape. Key responsibilities & achievements: ◉ Team Leadership: Led and mentored a cross-functional marketing team, promoting collaboration, accountability, and creativity to achieve shared objectives and deliver impactful results. ◉ Brand Consistency: Safeguarding brand identity across all touchpoints – from influencer content and media campaigns to the company website and e-commerce platforms. ◉ Website & Digital Presence: Overseeing content, messaging, and visual consistency on the website to ensure a seamless and on-brand customer experience. ◉ Media & Influencer Strategy: Built and scaled a holistic influencer marketing program, from micro to macro collaborations, driving authentic storytelling and measurable ROI. ◉ Campaign Leadership: Developed 360° media campaigns across digital, social, and PR channels, ensuring consistent brand visibility and strong community engagement. ◉ Brand Partnerships: Negotiated and managed strategic partnerships with creators, agencies, and media outlets to expand brand reach and relevance. ◉ Performance & Insights: Implemented KPI frameworks and reporting structures to continuously optimize influencer activations and media spend efficiency. ◉ Cross-Functional Collaboration: Worked closely with product, e-commerce, and creative teams to align messaging and deliver impactful go-to-market launches. ◉ Backup for Head of Marketing: Acted as deputy in overseeing the full marketing function, including team leadership, budget allocation, and strategic brand direction, ensuring continuity in decision-making and execution.
In this role, I lead the development and execution of media, influencer, and brand communication strategies to strengthen awareness, engagement, and growth across key markets. My focus lies in combining creativity with data-driven decision making to position the brand effectively in a highly competitive landscape. Key responsibilities: ◉ Team Leadership: Led and mentored a cross-functional marketing team, promoting collaboration, accountability, and creativity to achieve shared objectives and deliver impactful results. ◉ Brand Consistency: Safeguarding brand identity across all touchpoints – from influencer content and media campaigns to the company website and e-commerce platforms. ◉ Website & Digital Presence: Overseeing content, messaging, and visual consistency on the website to ensure a seamless and on-brand customer experience. ◉ Campaign Leadership: Developed 360° media campaigns across digital, social, and PR channels, ensuring consistent brand visibility and strong community engagement. ◉ Brand Partnerships: Negotiated and managed strategic partnerships with creators, agencies, and media outlets to expand brand reach and relevance. ◉ Performance & Insights: Implemented KPI frameworks and reporting structures to continuously optimize influencer activations and media spend efficiency. ◉ Cross-Functional Collaboration: Worked closely with product, e-commerce, and creative teams to align messaging and deliver impactful go-to-market launches. ◉ Backup for Head of Marketing: Acted as deputy in overseeing the full marketing function, including team leadership, budget allocation, and strategic brand direction, ensuring continuity in decision-making and execution. This role allows me to bridge creativity and analytics, while empowering teams and partners to deliver campaigns that resonate with audiences and drive business impact.