San Francisco Bay Area
My career has focused on joining enterprise technology companies at inflection points - when markets are shifting, narratives need sharpening, and organizations need greater alignment around where they're going. Over the last 20+ years, I've partnered with leadership teams across high-growth and public software companies to strengthen market position, modernize market perception, and connect strategy to execution to accelerate growth. I started my career helping companies define their brand and corporate communications. Over time, my work evolved into helping leadership teams shape category narratives, align brand and corporate communications with go-to-market strategy, and integrate marketing around a shared direction. I've helped companies: • Reposition for major market and technology shifts • Build category-defining narratives and modernize market perception • Integrate narrative, brand, communications, and go-to-market execution • Strengthen engagement with customers, analysts, employees, investors, and media • Transform strategic events into engines for brand, community, and revenue growth
Helped lead Workato's evolution from an integration platform to enterprise AI orchestration platform, aligning brand, communications, and integrated marketing to strengthen market leadership. 🚀 Brand & AI Transformation - Helped evolve Workato's brand strategy and identity for the AI era. 📣 Corporate Communications - Led communications strategy spanning executive visibility, media relations, thought leadership, social media, and corporate storytelling to build credibility and market influence. 📖 Corporate Narrative - Developed narrative and thought leadership to establish Workato as a leader in enterprise AI. 🔥 Community & Strategic Events – Reimagined flagship customer events and executive communities as strategic platforms for customer advocacy, engagement, and growth.
Asked by CEO to lead marketing through a leadership transition, expanding responsibility to product marketing, demand generation, events, and field marketing. Key areas of focus included: • Led the strategic repositioning of the company around AI-powered supply chain orchestration, modernizing the corporate narrative, messaging, and market positioning. • Elevated corporate communications and executive thought leadership to reinforce the company's strategic repositioning with customers, analysts, media, employees, and investors. • Led crisis communications response around major corporate, product, and investor relations issues. • Created integrated go-to-market approach that generated market momentum through coordinated product launches, thought leadership, media coverage, influencer engagement, and social activation. • Reimagined customer and field events into community-driven experiences that increased executive engagement, customer advocacy, and pipeline contribution.
Hired to modernize the Kinaxis brand and strengthen market perception during a period of strategic transformation. • Led the company's corporate rebrand, including visual identity, brand system, and digital experience. • Drove communications strategy to engage tier 1 media, secure speaking opportunities, and win key awards to build awareness for Kinaixs in the U.S. • Refreshed the corporate narrative to expand market perception toward future vision. • Transformed the annual customer conference into a flagship industry event that significantly increased executive participation and commercial impact.
Hired to elevate the company's market profile and prepare the organization for its next phase of growth. • Increased company share of voice through strategic communications, thought leadership, and high-impact media engagement with top-tier business media. • Led internal communications, building unique programs to reach each employee level around the company's vision, strategy, and growth ambitions.
Built and led first corporate marketing organization spanning brand, communications, executive positioning, customer advocacy, and thought leadership that elevated Coupa's market leadership during rapid growth. • Helped establish Business Spend Management as differentiated category through industry thought leadership, CEO positioning, and data-driven storytelling. • Led corporate communications, securing top-tier media, executive speaking opportunities, and industry recognition. • Conceived and launched strategic brand campaign with MLB, Premier League, and Formula 1, increasing brand awareness 16x.
Partnered with the firm's leadership team to modernize Sapphire Ventures' brand, managing partner visibility, and market presence during a period of growth and portfolio expansion.