Berlin, Berlin, Germany
As a seasoned Senior Brand and Communications Manager with over a decade of experience, I specialize in crafting compelling narratives that amplify brand visibility and drive audience engagement. My expertise spans media relations, event management, and integrated communication strategies across international markets, with a proven track record of success in industries ranging from tourism to cultural institutions. At HolidayPirates Group, I’ve spearheaded impactful PR campaigns across the DACH and French markets, managed high-profile events like ITB 2024, and revitalized LinkedIn strategies to enhance brand presence. Previously, I led PR initiatives at Friedrichstadt-Palast Berlin, delivering consistent messaging and impactful social media campaigns, and managed comprehensive media and marketing projects at Switzerland Tourism, fostering valuable relationships with media professionals and key stakeholders. Key achievements include: Organizing multi-market press events and international campaigns that generate measurable results. Driving innovative media collaborations, from influencer partnerships to large-scale exhibitions. Demonstrating leadership in building cohesive teams and ensuring consistent brand messaging across all platforms. With a background in Public Relations and Communications, coupled with hands-on experience in both strategic planning and execution, I am passionate about connecting brands with their audiences in meaningful ways. Whether it’s through crafting engaging content, managing high-stakes events, or developing comprehensive communication strategies, I thrive on delivering excellence.
- Spearheaded communications with PR agencies and the press across the French (VoyagesPirates) and DACH (Urlaubspiraten) markets, securing impactful coverage in lifestyle, travel, and industry (B2B) media. - Crafted compelling press releases, editorial content, guest articles, and official statements that resonated with key audiences. - Orchestrated high-impact press events, driving media engagement and amplifying brand visibility. - Led the HolidayPirates Group’s standout presence at ITB 2024, managing every detail from strategic planning to flawless on-site execution. - Boosted brand visibility on LinkedIn by developing and executing dynamic editorial calendars. - Enhanced the company’s corporate newsroom, ensuring consistently updated and engaging content to reinforce thought leadership.
- Led the PR team, serving as the main point of contact for media inquiries. - Directed all PR activities, including media relations, press events, and public appearances. - Managed social media campaigns and content strategy across platforms (Facebook, Instagram). - Coordinated cross-channel communication to ensure consistent messaging and brand visibility. - Oversaw the creation and distribution of press releases, media materials, and social media content.
Key Media Management: - Conducted research and responded to media inquiries. - Expanded and maintained a comprehensive media network in northern Germany, serving as the main contact for media representatives, editorial offices, bloggers, and publishers. - Acquired journalists and social media creatives for media trips and partnerships; managed the full implementation process. - Planned, organized, and accompanied group media trips to Switzerland. - Represented Switzerland Tourism at the International Tourism Fair Berlin (ITB) from 2017 to 2019, focusing on media relations. - Drafted and distributed press releases, newsletters, and managed the media Twitter account. - Contributed to editorial plans and media travel catalogs. - Created internal and external reports for media activities. Key Account Management: - Led the conceptualization and execution of events, media trips, and conferences, with full budget responsibility for Swiss Deluxe Hotels. - Developed the premium offer "Grand Tour Deluxe," including website design and the creation of bookable offers. - Managed Switzerland Tourism’s presence at Blickfang Design Fair in Hamburg (2019, 2020), organizing media partnerships and press conferences. - Oversaw the "Grand Tour of Switzerland" media campaign, collaborating with online/offline media and media partners for promotion in the German market. - Planned, executed, and monitored joint marketing activities with regional partners from Vaud and Geneva. - Contributed to the "Grüezi Deutschland Tour" (2018, 2019), a roadshow for tour operators, event organizers, and media professionals. Highlighted Project: - Played a key role in the "Pop-up House of Switzerland" project in Stuttgart (July to October 2021). Managed media relations and partnerships with Burda Munich.
Key Responsibilities: - Developed and implemented communication strategies and campaigns for B2B and B2C sectors. - Led strategic client consulting and account management. - Managed and developed team members with full personnel responsibility. - Oversaw end-to-end project management, including meetings, brainstorming, and workflow planning. - Held full budget responsibility, including cost planning, budgeting, and financial controlling to ensure efficient use of resources and successful campaign outcomes. - Organized and executed interviews, photo and video shoots, and press events. - Managed media relations, including press releases, social media, and the distribution of media materials. - Coordinated consumer and industry events, blogger collaborations, and trade fairs (e.g. Berlin Fashion Week). Leadership Experience: - Led a junior project manager and an intern, providing mentorship and delegating responsibilities. - Collaborated with social media teams to ensure integrated campaign execution. - Fostered team cooperation, ensuring effective communication and high-quality outcomes.