Greater Hamburg Area
o Strategy development for four online music magazines with more than 1 Million readers per month o Corporate Identity Management o Employee goal-setting and definition of yearly targets o Briefing of SEO-Agencies, developers and graphic designers o Performance Analysis using Google Analytics, social media statistics and Tableau
o Artist Relations for Akai Professional Germany o Extension of the existing artist roster o Endorsement evaluation
o Marketing Management: Leading the German marketing team, defining the marketing strategy for Germany, BeNelux and Austria including budget planning & monitoring, competitor analysis, evaluation of new business opportunities and advertising ATL & BTL o Setting up a new marketing structure including standardized product launch procedures, conception of a dealer database and complete rework of existing websites o Public Relations: Writing press releases, arranging product reviews, contact with reviewers, bloggers and media contacts o Artist Relations: Endorsement evaluation, arranging and conducting interviews, video creation o Social Media Management Brands: Alesis, AIR Music Technology, Akai Professional, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, Numark, Sonivox, ION Audio, M-Audio
o Marketing and Public Relations for Germany and Austria o Organization of trade shows such as Musikmesse or IFA in close collaboration with the US headquarters o Definition and implementation of an artist endorsement program o Introduction and launch of a social media strategy for the European market Brands: Alesis, Akai Professional, Alto Professional, Numark, Sonivox, ION Audio, M-Audio
Reviews of music software and synthesizers, sound design tutorials.