Brooklyn, New York, United States
I build marketing functions from the ground up and scale them into systems that drive sustained business growth. Over 15 years at R/GA, EA, TikTok, and Likepost, I've taken on the 0-to-1 challenge repeatedly, each time in a different context, at a different scale, and with a different set of constraints. My work spans the full marketing stack. At R/GA I built a consulting practice and repositioned a global agency as an industry thought leader. At EA I led a multi-million dollar enterprise brand revitalization across 20+ global markets. At TikTok I owned the marketing function for a high-priority gaming revenue vertical. At Likepost I built the entire marketing organization as the company's first marketer, taking the app from pre-launch to meaningful scale. I believe marketing's highest value is at the intersection of brand and growth, where creative strategy and analytical rigor reinforce each other rather than compete. That's where I've consistently done my most impactful work. Core expertise: Go-to-market strategy · Brand positioning · Performance marketing · Creator & influencer marketing · Product marketing · 0-to-1 org building
Built and led the 0-to-1 marketing function for Likepost, an AI-powered discovery app that helps users find recommendations tailored to their taste, driving go-to-market strategy, brand, growth, and creator ecosystems in close partnership with the Co-Founder. - Scaled Likepost from pre-launch to tens of thousands of downloads in 90 days, building a multi-channel growth engine across organic, creator, and paid acquisition. - Achieved a download-to-account conversion rate 2x the industry benchmark by optimizing app store positioning, onboarding flows, and product messaging. - Built TikTok and Instagram from zero to 1M+ monthly reach within 60 days, establishing a repeatable organic growth engine that became the foundation for paid strategy. - Drove link-in-bio CTR 8-20x above industry benchmarks, demonstrating strong content-to-conversion alignment and product-market fit. - Reduced cost-per-install by an order of magnitude over six months by restructuring campaign architecture and consolidating high-performing creative. - Built and scaled a creator program of 30+ influencers generating consistently high-engagement content and a scalable pipeline for paid amplification.
Led end-to-end integrated marketing for TikTok's global gaming vertical, owning brand, performance, and partnerships strategy across owned, paid, and earned channels. Operated as the primary marketing lead for a high-priority revenue vertical, reporting to the Head of NA Business Marketing. - Executed a global cross-channel campaign for TikTok's Performance All-in-One ad product, exceeding impression targets by 400%+ and driving 3x more traffic than comparable campaigns. - Drove 38% QoQ growth in user engagement by leading a full redesign of the gaming vertical website, overhauling UI/UX and content strategy across the funnel. - Generated 23% YoY revenue growth through a mobile publisher education initiative combining content marketing, digital advertising, and strategic partnerships. - Surpassed event ROI targets by 25%+ across five industry activations engaging 1,500+ gaming decision-makers. - Built a cross-functional operating model adopted across global teams, improving campaign velocity and alignment between marketing, product, and sales.
Owned enterprise brand strategy for EA, leading a multi-million dollar cross-functional revitalization of one of gaming's most recognized brands across 20+ global markets. Drove brand, content, and experiential marketing to shift player perception and fuel business growth, reporting to the Senior Director of Enterprise Brand. - Led a 360° enterprise brand revitalization for EA, directing a cross-functional team of 5 and a multi-million dollar budget across digital, experiential, and cultural channels, achieving 70%+ engagement rate and 30%+ YoY growth in social media impressions. - Launched "Let There Be BFFs," EA's first enterprise brand campaign across 20+ global markets, delivering full-funnel impact across conversion rate, organic search, and click-through performance. - Drove measurable improvements in player sentiment scores and employee affinity metrics by connecting enterprise brand strategy to individual game franchises and cultural moments.
Started by building R/GA's Consulting practice from the ground up before being elevated to Global Content Marketing Director, ultimately owning brand, content, and growth strategy for Fortune 1000 clients globally, reporting to the CMO and CIO. - Grew R/GA's LinkedIn audience to 200K+ followers and generated 300+ qualified leads through a cross-platform content strategy built around three flagship white papers. - Exceeded sales targets by 15% by scaling the Business Transformation offering across 7 global offices through executive marketing programs and multi-channel lead-gen. - Drove 40%+ new business growth from 2018-2020 and secured 3 Fortune 1000 accounts by leading the Consulting practice's expansion into Europe and APAC. - Generated 300K museum visitors and 435M+ media impressions through a Smithsonian partnership that redefined R/GA's product design reputation, surpassing benchmarks by 110%+. - Published thought leadership reports including "Dynamic Design: The Future of the Marketing Organization" and "A More Human Future of Health," establishing R/GA's consulting practice as a credible industry voice.