Stefan Vermeulen

CEO Nespresso Australia and New Zealand

Sydney, New South Wales, Australia

About

CEO with 20+ years of experience leading and transforming premium consumer and B2B businesses across Europe and Asia-Pacific. Currently leading Nespresso Oceania, with full accountability for a multi-market business spanning Australia and New Zealand. My focus is on unlocking sustainable growth through commercial excellence, brand elevation, and building high-performance, purpose-driven organisations. I’ve had the opportunity to lead business turnarounds, scale B2B growth engines, and shape strategy across both markets and global roles. I’m particularly passionate about combining clear strategic direction with disciplined execution and strong people leadership. Known for a direct, pragmatic leadership style, I value accountability, ownership, and developing teams that deliver impact at pace. Open to connecting with leaders and partners shaping the future of consumer brands, B2B growth, and international business.

Experience

  • Nestlé Nespresso SA (15 yrs 6 mos)
    • CEO Australia and New Zealand
      Jul 2023 - Present · 3 yrs

    • Managing Director New Zealand
      Mar 2020 - Jun 2023 · 3 yrs 4 mos

    • Head of Nespresso Professional Australia
      Oct 2015 - Mar 2020 · 4 yrs 6 mos

  • Graydon Belgium (7 yrs)
    • Manager of Sales
      Apr 2005 - Dec 2010 · 5 yrs 9 mos

      • Coach, manage and lead a team of 8 account executives (including 2 Key Account Managers). • Optimize lead generation. • Identify, approach and close top prospect opportunities. • Set up strategic partnerships and new distribution channels. • Participate in strategic workgroups (product development, marketing plan, CRM, new client website, business plan other business units,…).

    • Account Executive B2B
      Jan 2004 - Mar 2005 · 1 yr 3 mos

  • Key Account Manager at Graydon
    Jan 2004 - Mar 2005 · 1 yr 3 mos

    • Develop existing and prospect key accounts. • Negotiate on a high level with banks, insurance companies, leasing companies and big turnover companies.

  • Programmer Visual Basic at Gitek Software
    Jun 1999 - Jul 2000 · 1 yr 2 mos