Amsterdam, North Holland, Netherlands
Digital Marketing Manager for Europe with a strong track record in Marketing Strategy, Data Management, Campaign management and Partner Marketing within the Energy and IT industry. Currently I lead the European digital strategy across 11 regions, managing a team of specialists to drive performance, visibility, and alignment with global objectives. Focused on building a scalable, in‑house digital ecosystem, bringing data, platforms, and performance insights together to enable smarter, faster decision‑making. Known for partnering closely with business and regional stakeholders to deliver measurable, data‑driven impact at scale.
As Digital Marketing Manager for Europe, I am responsible for shaping and implementing the overarching digital strategy across 11 regions. In this role, I lead a dedicated team of two digital specialists to drive performance, strengthen our online presence, and ensure alignment with regional and global objectives. A key part of my mission is to build a new digital structure and ecosystem, bringing data, platforms, and performance insights in-house to create a scalable, transparent, and future-proof digital foundation for the organization. This includes developing integrated digital frameworks, optimizing media and content operations, and ensuring our regional teams have the tools and guidance they need to excel. I’m excited to drive the transformation of our digital operations, strengthen cross-regional collaboration, and enable data-driven decision-making that supports sustainable growth across all European markets.
As the Marketing Manager for Crayon Benelux (part SoftwareOne), I was responsible for developing and executing the B2B marketing strategy across the Benelux region. My role focused on driving brand awareness and lead generation through a range of strategic and tactical initiatives. Key responsibilities inlcuded: - Developing and implementing the integrated marketing strategy for the Benelux region - Planning and executing multi-channel marketing campaigns to drive lead generation and brand visibility - Managing public relations and social media across all relevant platforms - Creating compelling content, including client success stories, videos, articles, and blog posts - Coordinating event marketing and managing targeted email marketing initiatives - Stakeholder management Crayon is a customer-centric innovation and IT services company. We provide guidance on the best solutions for our clients’ business needs and budget with software, cloud, AI and big data. Headquartered in Oslo, Norway, Crayon has over 3,300 employees across nearly 40 countries.
As Field Marketer for CRM Partners (part of Fellowmind) I was responsible for the B2B Marketing strategy and activities and in the Netherlands. My main responsibilities were: - Create and deliver multi channel marketing campaigns (leadgen & brand awareness) - Social media management across all channels - Content creation (client references, video’s, articles and blogs) - Event marketing & email marketing - Stakeholder management CRM Partners is part of the Fellowmind group (CRM Partners AG, Pulse, AXtension, Endeavor AB, eCraft and Orango). With 1000+ of the most talented and experienced colleagues in the field, we combine Microsoft technology, change management and data for customer experiences that makes you loved by your customers.
As Brand manager at Bindinc I was responsible for driving brand strategies for two brands: Avrobode and Televizier. In close cooperation with internal and external stakeholders we created and delivered the following activities to meet brand objectives: - Email marketing campaigns - Telemarketing campaigns - Affiliate marketing & Googles adwords campaigns Bindinc is one the biggest publishers of the Netherlands with a main focus on TV guides.
Same responsibilities and activities as I did at Avanade Netherlands, only difference was that in Belgium I was part of the management team.
As all-round Marketer I was responsible for the B2B Marketing activities and campaigns in the Netherlands. My main responsibilities were: - Create and deliver multi channel marketing campaigns (leadgen & brand awareness) - Social media management across all channels - Content creation (client references, video’s, articles and blogs) - Event marketing & email marketing Avanade is the leading digital innovator focused on cloud-enabling services, business solutions and design-led experiences, enabled by utilizing Microsoft technologies. Avanade is majority owned by Accenture, was founded in 2000 by Accenture LLP and Microsoft Corporation and has 30,000 professionals in 24 countries.