Drolshagen, North Rhine-Westphalia, Germany
As Co-CSO at Westfalia Metal Hoses, I bring over two decades of experience in technical sales and project management, driving global sales strategy and jointly overseeing our operations across Germany, China, the Czech Republic, and the U.S. My focus is in strategic transformation, business development, and the successful introduction of new products to international markets. Together with my team, I drive innovative solutions across technical sales, product design, and project management. My goal is to enable sustainable growth through market-oriented strategies and effective cross-border collaboration between global sites. I thrive on tackling complex challenges and unlocking new market opportunities.
• Joint executive responsibility for subsidiaries in Germany, China, the Czech Republic, and the United States • Steering global sales activities in close cooperation with the Co-CSO / Head of Sales • Responsibility for technical sales, global customer project portfolio / project management, application engineering, and product design including cost calculation • Supporting international subsidiaries in business development, particularly in launching new products in local markets • Core team member in corporate strategy development, with a focus on transformation — including identification and realization of new business fields and product lines (e.g., hydrogen propulsion, industrial applications) - Definition and execution of global sales strategy - Full implementation responsibility for a strategic transformation plan aimed at establishing an independent business unit • Achieved record order intake in 2024: +135% compared to the 8-year average • Optimization of sales and project management processes, including the implementation of modern software solutions
• Steering global technical sales activities in close cooperation with the Head of Sales • Responsibility for technical sales, global customer project portfolio/project management, application engineering, product design, and cost calculation • Implementation of a standardized project management software system, including integration of diverse business processes • Supporting international subsidiaries in business development and product launches, with a particular focus on the Chinese market • Market introduction of strategically important products • Product inovations and vertical integration to increase in-house value creation • Expansion of market share for decoupling elements in heavy-duty truck applications to over 50% in Europe and over 40% in China • Achieved an average annual revenue growth of approximately 6% • Direct involvement in resolving customer issues in collaboration with global subsidiaries • Introduction of effective sales methods and processes, including digital solutions in sales controlling and project management (e.g. Key Account Management based on an internally developed CRM system for inquiries and quotations) • Strategic realignment and expansion of the sales and project management organization to enhance market effectiveness — including the consolidation of sales activities into a cross-functional, globally coordinated sales unit.
• Strategic support in the further development of the U.S. subsidiary as part of a long-term transformation initiative • Establishment of technical sales and project management capabilities tailored to the North American market • Redesign of sales processes and implementation of globally aligned software solutions in sales and project management • Technical responsibility for supporting U.S.-based OEMs in the commercial vehicle sector (e.g. DTNA, VTNA, Paccar, Navistar) • Supporting global subsidiaries in business development initiatives and in the successful introduction of technically complex, high-explanation products into their respective markets
• Responsible for the European project management team, overseeing approximately 180 projects annually with a team of three project managers • Expansion and development of the project management organization in response to business growth • Technical sales support for international market development, contributing to: - 100% market penetration among truck and bus OEMs in South America - Market share gains in South Korea and Japan, including key accounts such as Hyundai, UD Trucks, and Fuso - Acquisition of new customers in China, including Foton, Sany, and Golden Dragon • Led the development and implementation of a semi-automated product cost calculation tool based on a Access database, including standardization of costing methodology and data foundations • Responsible for the implementation of a group-wide standardized CAD system (SolidWorks), including cross-site release and approval workflows
• Sales Engineer and Project Manager for key European OEMs, including Daimler, Liebherr, and Claas • Contributed to the establishment of a local sales presence in China, including regular on-site support • Provided technical sales support in the development of: - Brazilian customer base (e.g. Daimler, MAN, Volvo, Scania) - South Korean market (e.g. Hyundai) - Chinese customer base (e.g. FAW, Dongfeng, Sinotruk, ShaanXi)
• Clarinetist
• Worked as a toolmaker in the prototype tooling department