Neckarsulm, Baden-Württemberg, Germany
Leading the Shopper & Market Insights team. Responsibility for all Consumer Panel and Retail Panel activities internationally: selecting data assets, building our insights infrastructure (tools, dashboards and analyses), managing the daily business with our data suppliers and training are our key responsibilities.
Implementing artificial intelligence/big data solutions as a project manager (product owner) for Europe's largest FMCG retail group
Project manager in continuous international market research projects (e.g. building and implementing a global brand tracking) as well as ad hoc studies (e.g. store survey, CSR) with all aspects of the project (including presentation at board level).
Main Consumer Panel contact for various FMCG retail clients with a focus on category management and shopper marketing activities. Main tasks were analysis and interpretation of data from the consumer panel (incl. derivation of strategic and tactical measures), execution of presentations and trainings & workshops at customer sites
Project management of an international brand tracking study in the automotive industry (e.g. main contact person for the client, analysis and interpretation of the study results, derivation of strategy recommendations, coordination of all parts of the study)
Analyst for category management analyses in the soft drinks sector, based on data from the Consumer Panel (e.g. data analysis, consulting, execution of customer trainings and presentations)