Lucerne, Switzerland
Leading the RDS Customer Area Marketing, a global team of >25 Global Marketing Managers and Global Marketing Associates. We develop and execute impactful promotional marketing strategies and content for key RDS product launches and on-market products, in partnership with all Customer Areas and affiliates, supporting our ~13+ bn. CHF Roche Diagnostics business.
Head of the SWA Systems International Business Team (IBT) with 10+ International Product Managers, serving as the global business function lead on the Lifecycle Team. The SWA Systems represent the foundation of ~8 billion CHF reagent revenue, one of the key pillars of the divisional sales and profits. In charge of the product management for clinical chemistry and immunochemistry instruments and the installed base of >100'000 instruments worldwide. Launch of our latest generation platforms cobas pro and cobas pure integrated solutions.