Brüttisellen, Zurich, Switzerland
I am a visionary leader and passionate expert in marketing, brand strategy, and music and entertainment partnerships, with over 20 years of experience in the FMCG and entertainment sectors. My leadership is defined by a relentless passion for creating culturally relevant, consumer-centric strategies and partnerships that span music, film, fashion and gaming. I have a proven track record of driving business growth through innovative global, regional, and local marketing programs, leveraging live, product, digital, and retail experiences. As a leader in marketing transformation, I excel in guiding cross-functional teams to achieve extraordinary results, firmly believing that teamwork makes the dream work. My role as a Design Thinking Movement Leader underscores my commitment to curiosity, collaboration, and proactive execution. I am dedicated to inspiring and empowering teams to push boundaries and make impactful things happen.
EU Lead for music & entertainment partnerships and assets in the European operating unit, including strategic leadership and management of The Coca-Cola Company brand's music initiatives. • Design the strategy for scaling and activating local/global music & movie/film partnerships. • Lead and manage the brand's music/entertainment initiatives and experiential projects. • Support local markets in music/entertainment asset creation and amplification. • Coordinate with key stakeholders the partnership management. • Translate assets and passion point thinking into impactful brand end2end experiences. • Actively participate in global initiatives and experiential marketing-related projects. • Apply design thinking methodology and co-create in dynamic, agile teams to contribute to regional projects.
EU Lead for music partnerships and assets in the European operating unit, including strategic leadership and management of The Coca-Cola Company brand's music initiatives. • Design the strategy for scaling and activating local/global music marketing assets and partnerships. • Lead and manage the brand's music initiatives and experiential projects. • Support local markets in music asset creation and amplification. • Coordinate with key stakeholders the partnership management. • Translate assets and passion point thinking into impactful brand end2end experiences. • Actively participate in global initiatives and experiential marketing-related projects. • Apply design thinking methodology and co-create in dynamic, agile teams to contribute to regional projects.
Strategic lead, responsible for the national trade marketing activations, sponsorships, and events management for Sony PlayStation product portfolio. • Coordinate partnerships and sponsorships incl. negotiations and contracting. • Build excellent relationships with stakeholders in the entertainment industry. • Craft impactful brand experiences for events and POS, in-store, PR events, roadshows. • Develop tailormade shopper activation plans for PlayStation hardware and software launches. • Warehouse management of promotional materials, events equipment, merchandising products. • Recruitment, planning, coordination and training of event staff and promoters. • Budget management for trade marketing and events.
Strategic lead, responsible for the national trade marketing activations for Sony PlayStation product portfolio. • Develop tailormade shopper activation plans for PlayStation hardware and software launches. • Manage agencies incl. selection, briefing, and negotiation • Build relationships with local stakeholders and 3rd party publishers. • Led PS3 national product launch with live marketing XP at retail and events.
Lead and ownership of internal operations including sales back-office and supply chain. • Coordination and management of sales order processes, supply chain, and special projects. • B2C customer care and relationship management including consulting, and service. • Organization of product-related training, planning, and activation of fairs and external events. • Project lead for internal IT implementations (i.eg. EDI, SAP) and new supply chain projects.
Sales, customer consulting and relationship building. • Customer service, single point of contact for commercial and technical requirements. • Organization of product-related training for customers. • Support for planning and activation of trade fairs and internal events. • Co-project lead for internal projects (ISO certification, IT implementation).