Munich, Bavaria, Germany
I build and lead high-performing teams in category management, assortment strategy and e-commerce. Over the past decade, I have held senior leadership roles at the intersection of assortment, data, product and commercial strategy. Being an authentic leader and ambitious sportsman, I have a passion for establishing growth-driving team spirit and building successful business relationships. My track record spans corporate, scale-up and venture-backed environments across industrial tools & equipment (Hoffmann Group), e-commerce for craftsmen and SMEs (Contorion) and the independent automotive aftermarket (ATP Autoteile / SAG Digital) in both B2B and B2C, across domestic and international markets. What I do: → Build and develop cross-functional teams with clarity, ambition and accountability, steering performance through clear KPIs and structured goal frameworks. → Translate data into actionable commercial strategies that drive measurable revenue and margin impact. → Drive digital growth across conversion, cross-selling, search optimisation and UX. → Lead complex transformation projects, from international dropshipment rollouts to digital tooling adoption. → Develop private label strategies that improve margin, differentiation and brand positioning. → Optimise multi-million-euro inventory portfolios through demand planning, availability steering, and rotation management with a clear understanding of forecasting infrastructure. I thrive where strategy and execution are equally valued, in established organisations as much as in high-growth or entrepreneurial environments. Open to Director, VP, and C-Level roles as well as interim mandates across e-commerce, retail, marketplace, and industrial B2B. Let's connect if you are building something ambitious.
Appointed Head of Assortment Strategy to centralise and scale ATP's portfolio and commercial strategy with direct report to the CFO and cross-functional responsibility spanning assortment, private label, analytics, search and product data across all digital channels. > Grew the sellable assortment by more than 15% in SKU count through targeted expansion across categories and markets. > Generated €500K+ in incremental revenue within the first 12 months through the business-side implementation and commercial steering of Constructor as ATP's central search tool across web shop and app. > Lead a team of 6 direct reports, several with own people responsibility, across assortment management, analytics and product data. > Built the Assortment Analytics function from scratch, establishing data-driven decision making as a core operating principle across the team. > Built the International Category Management function to support ATP's internationalisation strategy, developing country-specific assortment approaches and market entry frameworks. > Led the business-side implementation of Constructor, defining strategy, KPIs and governance for search output across all digital sales channels. > Established the Product Data Management team and processes to raise product content quality and improve conversion and international marketability. > Developed the cross- and upselling strategy and defined the digital point-of-sale framework for automated product recommendations. > Drove continuous improvement of user journey and category presentation through targeted navigation optimisation and structured UX initiatives. > Advanced the private label strategy to strengthen margin contribution and competitive differentiation across key categories.
Full strategic and operational ownership of Category Management, Procurement, Inventory Controlling, Private Label, Supply Chain, and Assortment Analytics, reporting directly to the CFO. > Led 30+ employees across six departments with 7 direct reports, each with own people leadership responsibility. > Managed a portfolio of 1.2M+ SKUs across 200+ categories with an omnichannel revenue volume exceeding €150M and an inventory value of €25M+. > Delivered consistent revenue growth of 6–15% per year through category strategy, pricing and assortment expansion. > Built and scaled the sellable assortment by +25% in number of SKUs. > Achieved continuous improvement in availability and inventory rotation. > Re-launched the company's international dropshipment capability: generated €1M+ in incremental revenue within the first year, working with 10+ active suppliers. > Developed the private label strategy and brand positioning, acted as strategic project stakeholder within the Swiss Automotive Group. > Led the strategic cross-functional collaboration build-up between ATP and SAG Digital (sister company), spanning Digital Product, Performance Marketing, and Design. > Supported introduction of JIRA, Confluence and Slack as collaboration tools, enabling scalable cross-functional ways of working. > Defined and led multiple cross-functional OKR initiatives in close collaboration with the executive leadership team.
SAG Digital is the Digital Hub of the Swiss Automotive Group (SAG) - one of Europe's leading automotive aftermarket providers, operating across 12 countries with over 4,500 employees, a product portfolio of 1M+ SKUs and an annual group turnover exceeding CHF 1.5 billion. Headquartered in Cologne, with additional teams in Munich and Cluj, SAG Digital drives the group's e-commerce innovation: developing and scaling multi-brand online shops and apps across Switzerland, Germany, Austria, Italy, and Eastern Europe, as well as marketplace channels including Amazon and eBay. Key Impact Area: Strategic and operational responsibility for ATP Autoteile GmbH's category and supply chain organisation, see ATP Autoteile GmbH entry for full role description and achievements.
Contorion is the smart online shop for craftsmen. With a technology-driven eCommerce solution and >300.000 relevant SKUs across several shops in Europe, it supports SME businesses from craft and industry to save resources and perform better in their businesses. Following Contorion's acquisition by Hoffmann Group, I served as the cross-company integration lead between the Strategc Product Managemtn and the Category Managament entities. Consolidated purchasing relationships across 20+ shared supplier accounts to unlock group-wide synergies and deliver mid-single-digit margin improvements. At Contorion, I led and developed a team of 8 category and project managers, collectively owning 100+ supplier relationships across 10+ product sections in an e-commerce-first environment. > Drove revenue, margin and conversion growth through data-driven category strategy, competitive pricing, and targeted promotion concepts. > Owned end-to-end supplier management: acquisition, contract negotiation, purchase price optimisation and ongoing performance steering, delivering significant margin improvements through the Hoffmann Group purchasing integration. > Led cross-functional projects spanning internationalisation, logistics, pricing, product data and sales, coordinating across teams. > Implemented OKR and KPI frameworks to sharpen team focus and create accountability across category and project responsibilities. > Built and mentored a high-performing team and promoted talent into expanded roles. > Drove process optimisation initiatives that improved operational efficiency across category operations.
Hoffmann Group is a pioneer and international leading system partner for industrial tooling and equipment with presence in more than 50 locations around the globe. As an industry expert, it paves the way for customers every day to give them a competitive edge, always being close at hand with more than 1,400 consultants available either on site or digitally. As director of product section, I centrally developed the global portfolio strategy for Hoffmann’s 50+ markets in close cross-functional operation with Supply Chain, Sales and Marketing. My department responsibility spanned >80 Mio. EUR purchase budget in both brand and private label business from 100+ international supplier accounts in Europe, China and Taiwan. Reporting directly to Senior Vice President & Managing Director while leading teams of 6-10 people. Achievements & Impact: > Developed a growth-strategy and framework from scratch to push the private label brand share from green field to 10% overall revenue share. > Improved purchase conditions in two consecutive years. > Re-organization of the team structure achieving significantly increased department output and talent promotion. > Advanced overall product management strategy together with Board Member and Board of Directors. > Youngest member of global leadership team, driving overall business strategy. > International sales trainings for 1400+ sales specialists. > Mentoring & talent management for junior leaders.
Achievements & Impact: > Improved purchase conditions in two consecutive years > Successfully introduced several branch-leading brands to the global assortment > Developed and launched a new innovative video-measuring product range for brand GARANT > Developed and introduced multiple private label products for brands GARANT & HOLEX > Planning of booth and product concepts for leading international exhibitions > Asia sourcing (CN, TW)
Achievements & Impact: > Product development for private label brands GARANT & HOLEX > Product owner video measuring microscopes > Founder and leader of key user group > Supplier management >10 Accounts > Product promotion strategy > International product and sales trainings > Development and execution of exhibition concept for the Control Show > Implementation of portolfio strategy in main channels catalog and eShop > Professional lead for a team of 10 employees > International product portfolio trainings for more than 1000 sales agents > Exhibition concepts for Control, AMB and EMO from product section side
Industrial Engineering, Bachelor of Engineering (B.Eng.) Major: Mechanical Engineering Focus: Technical Sales and International Marketing Project Management in Technical Sales, Elevator Modernization, Finance & Controlling