Stefan Merkel

Consumer Engagement Director Europe (L‘Oréal Luxe)

Paris, Île-de-France, France

About

Experience

  • L'Oréal (8 yrs 3 mos)
    • Consumer Engagement Director Europe (L'Oréal Luxe)
      Feb 2025 - Present · 1 yr 5 mos

    • Media Director Europe (L'Oréal Luxe)
      Jan 2024 - Jan 2025 · 1 yr 1 mo

    • Head of Consumer Engagement, Maybelline New York at L‘Oréal
      Feb 2022 - Jan 2024 · 2 yrs

      - Led a cross-functional team of +10 members, overseeing consumer engagement initiatives and driving collaboration across departments. - Responsible for managing all consumer touchpoints, ensuring a seamless and consistent brand experience. - Oversaw a 8-figure budget of, allocating resources effectively to maximize marketing impact and ROI. - Implemented innovative consumer engagement strategies, leveraging digital channels and social media to enhance brand awareness and loyalty.

  • Geschäftsführer at Wyld Connect
    Jan 2020 - Present · 6 yrs 6 mos

    - Provided 360-degree support to startups and medium-sized businesses across Europe within an agile team environment. - Developed tailored marketing strategies, considering the unique challenges and opportunities of each client. - Led the implementation of integrated marketing campaigns, leveraging a mix of traditional and digital channels.

  • Activation Manager Programmatic at GroupM Germany
    Nov 2017 - Apr 2018 · 6 mos

  • Campaign Manager at Burda Digital GmbH
    Oct 2016 - Oct 2017 · 1 yr 1 mo

  • Internship Online Marketing at Ongoing GmbH
    Jan 2016 - Jul 2016 · 7 mos