Stefan Kreuzer

Business Director Sales & Marketing EEMEA (Eastern Europe, Russia, CIS, Near/Middle East and Africa) at Esaote

Germany

About

Experienced Senior Management generalist with strong strategic, Sales and Marketing focus. Background in Sales, Marketing, Business Development, CRM and Product Manager roles. Global player with broad understanding in the healthcare sector. Competencies: Operations management, Commercial negotiation, Strategy & Business Development and Marketing, Managerial Responsibility, Territory Entry and Growth, P&L Management, Forecasting & Analysis, Channel Management, Team Recruitment & Development, Healthcare, Ultrasound, MR, CT, Market segmentation Special Focus: Healthcare Industry Sales Management Sales Effectiveness Marketing Business Development Change Management Customer Excellence Strategy Development Marketing Strategy

Experience

  • Business Director Sales, Marketing East Europe, Russia, CIS, Near/Middle East and Africa at Esaote
    Sep 2016 - Present · 9 yrs 11 mos

  • General Manager of Sales Channel Business, Europe, Russia, CEE, CIS & Africa at Hitachi Medical Systems Europe Holding
    Sep 2014 - Sep 2016 · 2 yrs 1 mo

    Management of Sales, Marketing, CRM and Sales Strategies for Diagnostic Imaging Devices with a strong work ethic. Leading and motivate the Sales and Application team for the more than 45 Sales Partner Countries throughout Europe, Russia, CEE, CIS and Africa. Management of CRM with funnel, coverage and lead creation. Reliable financial reporting and forecast accuracy in line with full P/L responsibility. Creation and implementation of Marketing strategies, Sales Partner- / customer-trainings and support of Key Opinion Leaders and reference sites to increase sales by two-digit growth per year. Development of new Sales Channels and Sales Methods. Business approach in coordination with compliance, Export control and contractual varieties. In addition, the setup of new processes and business alignments with common legal principles on daily demand in a cultural diverse environment.

  • Siemens LLC Healthcare (14 yrs 9 mos)
    • Head of Business Development, Strategy and CRM for Middle East & Africa
      Oct 2011 - Sep 2014 · 3 yrs

      Management of existing and new business opportunities in the Siemens Healthcare sector, InVivo & InVitro, across the Cluster NMEA. Development and implementation of strategic concepts, monitoring and evaluating the market and the competitor developments, as well as to expedite the planning process. Implement and drive the next step of CRM maturity level in Cluster MEA. Structure and shape of sales opportunities and sales channels, have been additional responsibilities. Achievement of more than a two-digit growth of sales per anno.

    • Senior Business & Marketing Manager Europe, CEE, CIS, Russia, Near-Middle East and Africa
      Jan 2004 - Sep 2011 · 7 yrs 9 mos

      Defining the business strategy. Successfully and profitably manage all affiliated sales and marketing programs. Implement sales strategies, drive and work together in close cooperation with the Ultrasound Business Managers, Sales and Application teams of each country. Manage the respective business areas and responsibility for business volume in respective market segments throughout the EMEA (Europe, CEE, CIS, Near-Middle East and Africa). The key goal was to drive market share growth sales initiatives in OB/GYN and Specialty Market using Siemens direct and indirect distribution in Europe, NME and Africa.

    • Product Manager Radiology, General Imaging and OB/GYN
      Jan 2003 - May 2005 · 2 yrs 5 mos

      Sales and product support in German Sales Organization. Monitor and cooperate with business unit for product lifecycle and clinical implementations. Identification of key opinion leaders and work on Marketing strategies.

  • Regional Sales Manager, North-/East Bavaria at SONORING - R. Schmitt-Haverkamp GmbH & Co. KG
    Jan 1996 - Jan 2000 · 4 yrs 1 mo

    Sales of medical devices, design and arrangement of medical practice, and operating a showroom for SONORING Germany.