Greater Paris Metropolitan Region
Steering strategic group retail opportunities for LVMH maisons across all branches, in key international market such as the Americas, Japan, and Travel Retail. I am also developping direct retail opportunities for our beauty brands worldwide, leveraging my worldwide expertise in beauty (23 years at L'Oréal), retail and luxury. My current role encompasses collaborating with our Maison's presidents and international directors to develop their retail footprint, optimize our positions as a group as well as negotiating with key landlords and airports to create an efficient and impactful luxury offer. Among my major achievements: Travel retail for Fashion/Leather Goods/Watch and Jewelry maison is now among top 7 "country" in the group growing x 4 since 2019 (before Covid). A business now well over 1bn € marker. Previously spent 23 years within L'Oréal in both Luxury and Consumer goods division of which -> 10 years of expatriate general management position, -> 4 years at HQ, developing Biotherm internationally, and over -> 9 years developing Travel retail operations. Hence a strong Travel retail expertise worldwide, dealing directly with airports and operators and a strong expertise in Beauty and Luxury goods including Fashion, Leather Goods, Watches and Jewerly.
- Accompanying luxury maisons in their international strategic retail development making sure they secure major opportunities for the future while letting them focus on their current priorities. - Advising major landlords and airports on their luxury cluster strategy thanks to my expertise, experience and contacts in this field for over 30 years.
• Developping direct retail opportunities for all Maisons of the LVMH group, focusing on the Americas, Japan, and Travel retail channels. • Collaborating with Presidents and international directors to make key investment and operational decisions for a long-term retail strategy. • Leading strategic development initiatives for new Direct Retail opportunities for Beauty brands worldwide.
In light of the industry consolidation and professionalisation and in order to bring added value to the clients (retailers) it was necessary to create a team of negotiation experts leveraging on the group's strong portfolio and develop a category skilled team while developing brand in-store excellence to boost consumer satisfaction. Consolidating 30 brands, 5 divisions on 1 strategic commercial platform and proposing a new organisation within the major subsidiaries to meet those targets. Organization and Commercial re-engineering / World Travel Retail (3bn€ retail)
Bringing to life the new challenges of Travel Retail 6th Continent: industry professionalization, growing travellers aspirations, new global shoppers buying patterns, new synergies between local market, digital and travel retail to create a unique message and brand image to the consumer: structuring the omnichannel. Lead a multi-disciplinary high profile team with vision, drive and engagement. Lead MEA L'Oreal luxe's strategic vision and structures to gain back profitable market share. Conducted global european negotiations and consolidation process on #1 client (Dufry)` Sales of +350 M€, 10 brands, +300 staff in 2000 doors, Europe, Middle East, Africa, India Became # 2 Fragrances brand after strategic innovative and disruptive strategy on Giorgio Armani
Time to develop L'Oréal luxe core business model. I was asked to develop the full portfolio of brands in an emerging market: Poland. L'Oreal luxe had a strong market share and presence there. The challenge was to grow faster and gain a new momentum. Therefore we needed to grow the cake by fostering market premiumness, optimising brand segmentation in the market while developing alternative shopping experience. I forged and lead a team of experts in luxury (retail design, digital, training, PR...). I built an alternative partnership with clients (Douglas, Sephora, Marionnaud) disrupting the market codes in order to create a global premium environment in an emerging market. I re-organized brands in their new territories and launched brands such as Yves Saint Laurent I optimized the P+L by brand and product valorisation in order to generate substantial increase in profitability (profit went from a being 55% lower than average to being 30% over average). Retail sales +50 M€, 10 brands, + 40 staff.
Thanks to the start up experience in the Americas, and after many years of absence in one of the most competitive market in cosmetics, I was in charge of re-launching the brand in the USA and developing it in Latin America. The mix included developing a new category of products: make up and a new distribution channel: e-com site and adjusting existing proposition to the US specificities. It involved influential and distance management with head office and the local teams, adjusting retail design and brand expression specificities from a perfumery type of market to the Department Store market.