Stefan de Waal

•Helping people & brands grow• Sustainable growth expert for luxury, premium and lifestyle brands• In depth knowledge of on-trade, off-trade and online businesses in the Netherlands & beyond•

The Randstad, Netherlands

About

We are on a mission to empower people to make better drink choices. YAYA Kombucha was founded in Amsterdam in 2017 by Tom & Charlotte. All our products are 100% organic, made with the best quality ingredients like loose leave tea, cold pressed juices and flavorful hop varieties. Our drinks don’t contain any color, aroma- or taste additives. Our portfolio includes the following products: YAYA Kombucha - Yuzu - Ginger - Pink Elderflower - Passionfruit - Mate Hi-Five Prebiotic Soda - Yuzu & Green Tea - Ginger & Black Tea - Peach & White Tea Does this got you interested? Or do you want to learn & experience more about our functional soft drinks. Please feel free to contact me. Cheers! Stefan

Experience

  • CEO at YAYA Kombucha
    Mar 2024 - Present · 2 yrs 4 mos

  • Founder at Liquid Label
    Feb 2024 - Present · 2 yrs 5 mos

  • Lowlander Botanical Beers (5 yrs)
    • Commercial Director
      Jul 2022 - Dec 2023 · 1 yr 6 mos

      Broadening the horizons of beer in the Netherlands & International Markets (Export) by selling and promoting beer with botanicals in the on trade (out of home/ OOH), off trade (Retail) and online (digital). With a small team of very talented people we worked hard to achieve extraordinary things together. Some results we achieved over recent years: •86% CAGR over the last five years •Fastest growing beer brand by value in dutch retail in 2020 •From 1 to 6230 stockists •Sales in over 21 countries Lowlander is a innovative & award winning Dutch craft beer brand which brews beers with botanicals.

    • Country Manager NL & Germany
      Jul 2019 - Dec 2023 · 4 yrs 6 mos

    • Country Manager NL
      Jan 2019 - Dec 2023 · 5 yrs

  • Bacardi (6 yrs 9 mos)
    • Sales Manager On Trade (Out Of Home / OOH) - Germany
      May 2016 - Dec 2018 · 2 yrs 8 mos

      Full responsibility for the On Trade (Out Of Home / OOH) Sales in the West & Middle part of the German region. Team management (12 account managers)

    • Tender Project Manager
      Jul 2015 - Apr 2016 · 10 mos

      Responsible for tender project management involving the A'DAM Tower Amsterdam

    • Key Account Manager On Trade
      Oct 2014 - Apr 2016 · 1 yr 7 mos

  • Pursue my Snowboarding dream in Austria and back to NL at Brunel
    Jan 2011 - Apr 2012 · 1 yr 4 mos

    After my time at Red Bull I moved to Austria to pursue one of my dreams. In Austria I lived the dream of riding my snowboard every day and worked in Luigi's Bar in Gerlos. After my return in the Netherlands I worked for Brunel & Streetwise. Both in sales & sales management roles.