Brasov Metropolitan Area
I’ve been in eCommerce since I owned my first business in 2010. That's long enough to build and sell multiple online businesses in both Europe and the U.S., and long enough to know there’s no shortcut to doing great work. In 2019, I started eCommerce Today, a full-service Shopify agency that’s grown from a 4-person team to 33 people working with 100+ brands all over the world. We’ve been named one of the Top 100 Fastest Growing Agencies in the World by Clutch in 2023 and 2024, and have helped our clients generate over $65 million USD in email marketing revenue — and plenty more through SEO, paid ads, and marketplace growth. My focus? Helping eCommerce brands grow the right way, through smart automation, solid strategy, and consistent execution. I’m also a regular speaker at international conferences, where I share hands-on insights around email marketing, retention, and sustainable eCommerce growth. I believe in building long-term, and I’m proud of the team, the work, and the clients we continue to grow with.
Built and scaled eCommerce Today from a 4-person startup into a 33-member full-service Shopify agency, servicing over 100 businesses globally. Under my leadership, the agency was named one of the Top 100 Fastest-Growing Agencies in the World by Clutch in 2023 and 2024. We’ve helped our clients generate over $65M USD in email marketing revenue, while also delivering consistent growth through SEO, PPC, and marketplace expansion strategies. I lead strategy, team development, and client growth, with a hands-on approach in areas like: - Email marketing automation - Shopify design and development - SEO & content strategy - Performance marketing (Google & Meta Ads) - Amazon, Walmart, and marketplace growth Our work is focused on scalable, sustainable growth, not short-term hacks. From funded startups to established global brands, we help eCommerce businesses grow smarter, faster, and with purpose.
Speaking internationally on eCommerce, email marketing automation, and the future of AI-augmented organizations on stages across Europe: 2026 - AI Summit Europe (Riga, Latvia) - The Future of Work and AI-Augmented Organizations - Digital Marketing Europe (Lisbon, Portugal) - AI-Powered Email Marketing Automation - Shopify Meetup CEE (Bucharest, Romania) - Event Co-host 2025 - Balkan eCommerce Summit (Sofia, Bulgaria) - Speaker - Digital Marketing Europe (Vilnius, Lithuania) - Speaker, Workshop Host & Panelist - Shopify Meetup CEE (Bucharest, Romania) - Speaker - ecomTEAM Conference (Brasov, Romania) - Panelist 2024 - Digital Marketing Europe (Vilnius, Lithuania) - Speaker & Panelist - Shopify Meetup CEE (Bucharest, Romania) - Speaker 2023 - International eCommerce Summit (Prague, Czech Republic) - Speaker Ongoing workshops and panels: BT Stup (2-4x per year since 2025), VSFA Romanian Business Leaders (young entrepreneur mentorship program), GPEC Winter School 2026, ECOMWORLD 2021, 2022
As a member of Romanian Business Leaders, I am part of one of the most influential communities of entrepreneurs and executives in Romania. Through this network, I contribute to initiatives that promote responsible leadership, support the business environment, and create long-term positive impact in society.
Proficiency in: - Magento, CounterPoint, Shopify, WordPress, Bigcommerce, Squarespace, Vtiger, Jira, TeamWork, Asana - Advanced email marketing, email automation, personalized newsletters, email triggers, EMVs, multi-variate testing, database management, transactional email setup and optimization, multi-tier trigger email management - Bounce rate optimization - Landing page optimization (split tests, product placement, graphics, etc) - Social: Facebook, Pinterest, Google+, Twitter - Conversion Rate Optimization - Content creation (data gathering, SEO articles, landing pages) - Marketplaces: Amazon, eBay, Buy.com, Sears, Walmart, NewEgg, Jet, Wish, Shop. Optimizing Send/Receive feeds, bulk product management, KPI management). Setup via M2EPro, GoDataFeed, ChannelAdvisor. Consulting experience in relation to eCommerce workflows: - Managed Services - Remote Staffing - Email Marketing - Marketplaces - Business Flows Optimization My experience across eCommerce Technology has included the use and analysis of hundreds of tools and platforms. A small selection of those I’ve had direct personal experience using is included below, purely as an example CMSes: Magento, Shopify, WooCommerce, CounterPoint, RunIt, Retail Edge, ShopGate Omnichannel: ChannelAdvisor, M2EPro, GoDataFeed Email Marketing: Klaviyo, MailChimp, DotMailer, Omnisend, Springbot, Constant Contact, NCR Customer Connect, MailGun, MageMail, Mandrill, iContact, Sendgrid, JustUno Fulfilment: ShipStation, ShipperHQ, ShipWorks, Zonos, Authorize.net, SagePay, NCR Secure Pay, Braintree, PayPal, Sezzle, Klarna, Afterpay, Sygnifyd, Kount, Asana, Teamwork Analytics, Security & Webmaster: Google (Merchant Center, Tag Manager, Search Console, Analytics, Developer Tools), Bing Webmaster Tools, Facebook (Business Manager, Developer Tools), Pingdom, Cloudflare, AWS Various: Shopper Approved, TrustPilot, BBB, Klevu, Criteo, AdRoll, Algolia, Olark, ShopBazaar, Pixlee, Hotjar, Pointy, Blackbaud, and so many more!
Responsibilities were spread out over several departments: Customer Support - maintaining close communication with the cs team to get feedback and bring updates and fixes on the website Email Marketing - set up email marketing automation and maintaining the marketing calendar Business Development & Sales - optimizing website usability, maintaining and building marketplace partnerships, creating new relationships with vendors Marketplaces - managing all marketplace account - taxonomies, feeds, promotions Web development - bridging communication and managing projects between ownership requirements and the development agency