Austin, Texas, United States
I am a Web Product Manager at Sonar with 8 years of experience dedicated to building, optimizing, and maintaining robust digital environments. I leverage a strong technical foundation in JavaScript, HTML, and CSS to deliver engaging, accessible, and high-converting web experiences. Throughout my career, I have evolved from digital marketing roots into a technical production specialist focused on site performance and analytics-driven optimization. I take pride in managing the "nuts and bolts" of the web—from front-end development and CMS management to troubleshooting complex deployments. My goal is always to leverage the latest technology to create seamless, responsive interfaces that serve both the user and the bottom line.
- Monitor email campaigns, analyze the results and provide various teams with data driven insights to optimize and improve future email campaigns. - Support the AMS Field Marketing team, Channel team, and Demand Generation team with any Marketo campaign building that will help them achieve their goals. - Responsible for building out all Nurture, and Paid Search (PPC) campaigns. - Identify opportunities for A/B testing to improve performance - Pull and cleanse target audience lists to use for any of our email deployments. - Worked as the Subject Matter Expertise (SME) for our website chat tool, Alto Cloud. - Maintain an email deployment calendar to track workload, production and communication frequency according to our policies. - Support with cleaning our database by creating multiple different data cleansing programs for better optimization
-Coordinate with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials. -Assist with project deadlines and monitored milestones through completion stage. -Work closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes. -Use basic communication formats such as conference reports, production logs and creative briefs. -Use the SmartPlus application to input invoices and complete the billing process. -Reach out to clients personally to recover missing invoices. -Assist in the development of brand maps for our clients. -Use Advantage/Webvantage to input client info, open new jobs, track personal time, and enter expense reports. -Assist in monitoring client social media platforms -Extensive research for potential clients and business development -Pitched potential clients using market research as well as put together mock material