London, England, United Kingdom
Even great brands get overlooked when their positioning isn’t clear. I help purpose-driven organisations stand out by sharpening what makes them unique. Fluent in English and French, with 5+ years’ brand strategy experience across charity, media, and finance. My work blends strategy, creativity, and insight to help organisations connect with the audiences that matter. Recent impact includes: - Charity: Doubled online donations for a UK charity by redefining brand positioning, delivering a full rebrand, and launching a high-converting website - Media: Grew an audience email list by 200% and led a record-breaking Ramadan campaign through donor-focused storytelling and narrative strategy - Fintech: Led market entry and brand positioning for high-growth financial services expanding into European markets Thoughtful, ethical, and collaborative, I bring structured thinking and fresh perspective to every project—helping teams align business goals with audience insight. I specialise in: - Brand positioning & personality - Messaging frameworks & tone of voice - Audience segmentation & value propositions - Storytelling & purpose-led brand development Whether shaping brand identity, managing a website overhaul, or leading insight workshops, I create clarity, differentiation, and connection through brand strategy. If your brand is ready to grow, let’s find the strategy that makes your audience care. I’m currently open to remote or hybrid consultancy roles.