Steen Rasmussen

“Digital Fixer” - Quickly solving problems & finding solutions | International Keynote Speaker | Director of Data Innovation & Board Member | Co-founder IIH Nordic

Copenhagen, Capital Region of Denmark, Denmark

About

Hi, I'm Steen, and I'm a digital fixer. I solve the simple, complex, messy problems that kill commercial momentum. The ones where you've tried everything, burned through consultants, and still aren't getting the results you need. I co-founded IIH Nordic and spent two decades in the trenches of digital analytics and data-driven business. Now I work independently, which means I only get called when internal teams have hit a wall. And that's exactly where I do my best work. You know that technical implementation that's been stuck for six months? The SaaS vendor that won't cooperate? The campaign tracking mess that nobody wants to own? That's where I come in. And the main KPI is “time to fixed”. And if I can’t fix it myself, then I most likely know someone who can. Examples are: Resolving issues and opportunities in the trinity of agency, vendor and clients People, process and technology issues Getting more out of the marketing budget implementations gone sideways KPI frameworks that drive decisions instead of collecting dust Why I can fix it when others can't I don't do theory. I focus on practical outcomes over technical achievements. After 25 years in the industry working for all types of organisations, I've seen every flavor of digital problem and more importantly, I know how to get you unstuck. So if you or your team has been wrestling with something for days, weeks or months and you need someone who cuts through complexity, let's talk. If not, connect or follow me, so you can find me, when you need me. Because you know you're going to need me.

Experience

  • Keynote speaker, thought leader and community architect at Digital Analytics Society
    May 2008 - Present · 18 yrs 3 mos

    Founded the community in 2008 for the Web Analytics Assoication. The Digital Analytics Society is today the meeting place of more than 22.000 people with an interest and passion for data and analytics.

  • Leader of the Brand Analytics Group at Brand Leadership Community
    Sep 2020 - Present · 5 yrs 11 mos

    We are global because business is global. This is THE community for the professionals behind the leading brands of today and tomorrow. The Brand Leadership Community is a group of experienced professionals with specialist skills and knowledge to help brand professionals who seek a deeper understanding of what makes a great brand. Workshops, masterclasses and online content to assist fellow brand professionals.

  • Program Committee & Advisory Board member at CDOIQ Program
    Apr 2024 - Present · 2 yrs 4 mos

    The CDOIQ Nordic program is an extension of the original program from MIT. we have made it our purpose to advance the knowledge and accelerate the adoption of the role of Chief Data Officer (CDO) in all industries and geographical countries. We host the Nordic Chief Data Officer and Information Quality Symposium (CDOIQ Nordic), which is one of the key events for sharing and exchanging of cutting edge ideas, content and discussions. As Data is a critical aspect of every organization, the symposium is focusing on the management and leadership of this critical element for the 21st century that will benefit every organization.

  • Google Partner Academy Program Trainer and Speaker at Google
    Jun 2013 - Present · 13 yrs 2 mos

    As a Google Partner Academy Program Trainer, my mission is to train, strenghten and improve other Google Partners Agencies in Digital Marketing, Search Engine Marketing, Analytics and Sales.

  • Chairman Of The Board at Margin & Sons
    Feb 2019 - Present · 7 yrs 6 mos

    Advisor and sparring regarding business development and business issues.