Raleigh-Durham-Chapel Hill Area
I build structure in complex environments. Over 20+ years across SaaS, cloud infrastructure, and technology, I have designed the operating models, governance, and cross-functional playbooks that turn strategic priorities into measurable business outcomes. My work sits where GTM strategy, revenue operations, and business operations meet: defining KPIs, tightening forecasting, aligning executives across Product, Sales, Marketing, Finance, and Engineering, and giving organizations the operating rhythm to scale. What that has looked like in practice: → Scaled pricing and GTM strategy across $2B+ portfolios and managed $300M budgets → Directed the CentOS End of Life transition, generating $3.75M in additional revenue and a 25% gain in operational efficiency → Founded and scaled a Pricing and Discounting Strategy function, strengthening governance and margin discipline → Cut ramp time 30% through onboarding and enablement frameworks → Built predictive forecasting models that improved accuracy and accelerated decision-making I am known for being calm under pressure, direct in communication, and deeply invested in how things get built, not just what gets shipped. I believe durable organizations run on trust, structure, and shared momentum. Beyond my operating work, I build platforms and lead in the community. I founded Latina Bytes, a platform helping people break into tech and business. I served as a City Commissioner in Durham, and I am a best-selling author, speaker, and mentor focused on leadership and growth. What I am building toward next: Director-level roles in GTM Strategy, Revenue Operations, or Business Transformation, with companies entering their next chapter of scale and structure.
Architect GTM enablement systems that translate go-to-market strategy into scalable, repeatable execution for revenue-facing teams. Design the frameworks, content architecture, and operating standards that align field readiness with business priorities and accelerate time-to-productivity across a global technology organization.
Founded an independent advisory practice delivering implementation and strategy for tax automation and compliance tooling. Own client strategy, implementation delivery, and quality standards, moving teams from fragmented setups to stable, scalable systems.
Led GTM and business operations across global markets, aligning operating strategy with revenue objectives. Drove revenue optimization by rebuilding forecasting models and operational workflows for faster, more accurate decision-making Aligned Product, Marketing, and Sales through cross-functional operating structures that scaled partner programs Implemented predictive modeling that improved forecasting accuracy and shortened decision cycles Established the operating cadence and governance that connected strategy to measurable execution
Led pricing & discounting strategies, optimizing margin growth and sales enablement. Directed the CentOS End of Life transition, resulting in $3.75M in additional revenue and a 25% boost in operational efficiency. Founded and scaled the Pricing and Discounting Strategy team, improving governance and process efficiency.
Led digital transformation initiatives, modernizing product management workflows and increasing operational efficiency. Designed and implemented scalable, agile frameworks that improved execution speed and adaptability to market shifts. Developed and implemented Hybrid Cloud and container application compliance strategies, enhancing regulatory alignment, risk management, and innovation velocity. Partnered with global engineering, support, and product teams to optimize business operations, aligning strategic initiatives with performance management for measurable impact. Designed and executed cross-functional initiatives to streamline product lifecycle management, improve efficiency, and accelerate innovation.
Drove adoption of GTM strategies through sales enablement, ensuring alignment between marketing and sales teams to optimize execution and impact. Led marketing operations initiatives, integrating automation tools and analytics to improve tracking and performance measurement. Managed global sales enablement programs, equipping sellers with data-driven insights, training, and tools to accelerate revenue growth. Optimized CRM and reporting systems to provide real-time visibility into sales performance, pipeline trends, and campaign effectiveness. Collaborated with cross-functional teams to streamline processes and improve operational efficiency, ensuring seamless execution of marketing and sales strategies.