San Jose, California, United States
My name is Stacy Wang! I am a seasoned UX Researcher with over six years of hands-on experience leading data collection, moderated research, and strategic UX initiatives across fintech, blockchain, AIML, and data products/data experiences. With deep expertise in mixed-methods research and tools such as Figma, UserTesting, Qualtrics, and FullStory, I have conducted hundreds of moderated usability tests, focus groups, surveys, and interviews to uncover critical user insights and transform complex systems into intuitive user experiences. I excel at turning raw data into product-defining moments by identifying trust gaps, usability issues, and emotional friction points that drive engagement and adoption. My work with organizations like Apple, NetApp, Citibank, and Deep Work Studio has allowed me to build and scale a research practice from technology scanning, participant recruitment pipelines to insight repositories. My research has influenced global product roadmaps by aligning stakeholders through clear and actionable insights. Fluent in both English and Mandarin with a business degree, I bring a global awareness and business acumen to every project, serving as a strong bridge between user-centered design and product innovation of a zero-to-one mindset.
HTI- Human Technology Integration team
Conducted in-person user testing to support Apple’s AI and machine learning initiatives.
As a research consultant, I led end-to-end UX research for early-stage Web3 startups. Partnered with founders, PMs, and developers on crypto trading apps, crypto payment cards, and wallet onboarding flows, bringing clarity to product strategy through scalable research in AI and decentralized ecosystems. - Established lightweight, automated research pipelines using Telegram/Discord survey bots and NFT/token incentives, enabling a feedback loop with 2000+ community members. - Led competitive, generative, and evaluative research on DeFi onboarding and crypto card activation flows, using interviews, surveys, and A/B tests to uncover trust gaps, usability issues, and emotional barriers that improved wallet activation and boosted user engagement. - Synthesized findings into clear MVP priorities and delivered insights in executive-ready formats (e.g., 1-pagers, async Looms), aligning global teams and driving 0 to 1 product development that strengthened user trust, improved activation rates, and supported faster go-to-market decisions.
Pioneering research initiatives to enhance user engagement in a decentralized finance community.
Supported five global products as a centralized, floating strategic partner. Led moderated and unmoderated testing to unify system health dashboards and infrastructure control panels. Operationalized a democratized research practice using the UserTesting platform, empowering teams to run consistent, high-quality studies at scale. - Conducted segmentation surveys, navigation testing, and top task analysis using Qualtrics, FullStory, and UXTweak to uncover insights that improved system health visibility and dashboard efficiency for enterprise users. - Collaborated with global PMs, engineers, and designers to co-develop research roadmaps and align product decisions with user needs, business goals, and technical constraints. - Synthesized findings into clear UX frameworks and presented recommendations that shaped long-term product strategy and roadmap alignment.