East Bridgewater, Massachusetts, United States
Hi there, I’m Stacy! 👋 Currently CRO Marketing, Web Strategy @ Tenable. 1% better every day. Demandbase ABM certified. Drift Conversational Marketing and Sales certified. Love good questions. Catan enthusiast. When I'm not marketing, I'm most likely in the garden or spending time with my cats Beans and Cocoa.
-Led digital and conversion rate strategy for Drift.com across all campaigns and all digital channels including admin of Drift for Drift (acq. by Salesloft) and Intellimize (acq. by Webflow) -Consistently exceeded company-wide CQL forecast (chat qualified leads) resulting in 30% attribution for all new business pipeline with 60% conversion of lead to the pipeline, highest converting pipeline source across all campaigns -Led AOP and revenue driven optimization strategy resulting in 5% YoY growth from core ICP business segments and set a record YoY growth for Enterprise CQLs by 47% despite traffic declines in a downturn market -Improved website lead conversion by 30% YoY through consistent multi-variant testing with platforms such as Drift and Intellimize with UX and lead data powered by Salesforce, Marketo, 6sense, Salesloft, Highspot, Hotjar, Google Analytics, and GA4 -Led CRO strategy and digital audit for new website launch by focusing on playbooks and CTAs that maximized our MQA model that drove pipeline and revenue, reduced total playbooks by 70% -Managed Drift instance of 200+ playbooks (both classic and AI) and an Intellimize (website personalization/optimization platform) instance of 50+ website variation focused on booking demos, campaign conversions, ABM strategy, and customer adoption and retention resulting in an immediate 27% increase in lead conversion -Led CRO strategy for our new ABM team, resulting in our first $1M month of new ABM business pipeline, with 60% conversion rate from booked meeting to pipeline and saw a 45x ROI on pipeline through multi-channel efforts -Led CRO strategy for operationalizing verticalization efforts into manufacturing and financial services hitting $1M in new business pipeline in <6 months with 20% engagement rate and 55% lead conversion rate
-105% of Enterprise net retention goal managing a book of $2.5M ARR -Led integrated Drift implementation for Enterprise-grade features that include AI, ABM strategy, 6sense, Demandbase, Marketo, and webhooks -Collaborated with Product for customer feedback on EAPs and beta features that impacted their business goals -Led recurring strategy and project management meetings with customers to align Drift needs to ongoing campaigns and launches
-Joined as the 3rd member of the first-ever Professional Services team within the organization and accomplished 102% of Enterprise net retention goal -Led the first iterations of playbook strategy and implementation of Drift with our top Enterprise customers with a focus on website engagement and conversion -Led the ongoing launch and optimization of Drift-related web strategy across multiple business units, regions, and domains to drive meetings booked and pipeline -Collaborated with Customer Success Managers and Account Managers in quarterly Executive Business Reviews giving a holistic view on Drift’s impact towards their revenue goals
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JoVE creates the ultimate solutions for advancing research and science education by making and publishing videos of scientific experiments from the top laboratories around the globe. By allowing scientists, educators and students to see the intricate details of cutting-edge experiments rather than read them in text articles, JoVE increases STEM research productivity and student learning, saving their institutions time and money.
Diana DiZoglio is an American state legislator serving in the Massachusetts House of Representatives. She is a Methuen resident and a member of the Democratic Party. DiZoglio represents the 14th Essex District, which includes portions of North Andover, Methuen, Lawrence and Haverhill.