Singapore
Regional strategy, operations, and transformation professional with 9+ years of experience across APAC/SEA. My background spans program management, commercial operations, digital transformation, and cross-functional delivery, with a focus on turning business needs into scalable execution and measurable results.
• Owned P&L and led end-to-end commercial growth initiatives across Singapore and Hong Kong, covering brand.com, marketplaces, and omnichannel programs, with responsibility for aligning business priorities across sales, marketing, operations, and technology teams. • Drove cross-functional strategic projects that improved channel execution, customer journeys, retention, and overall business performance, using data and market insights to shape priorities, guide decision-making, and identify growth opportunities. • Led a team to develop and implement AI-enabled initiatives that improved workflow efficiency, internal processes, and commercial outcomes across departments, including sales enablement and logistics documentation workflows. • Built operating cadences, roadmaps, and review mechanisms to support more structured execution, clearer prioritisation, and better visibility of timelines, dependencies, and outcomes across multiple concurrent initiatives. • Managed a small cross-functional team spanning creative and IT support, ensuring delivery stayed aligned with business goals, execution timelines, and measurable outcomes.
• Led end-to-end regional execution of strategic programs across 6 Southeast Asian markets, supporting top key accounts across FMCG, beauty, fashion, and electronics, and ensuring strong alignment between regional priorities and local market execution. • Designed and rolled out large-scale commercial programs including Joint Business Planning, exclusivity, and product optimization initiatives, covering program strategy, target setting, governance, rollout planning, training, and adoption across country teams. • Worked closely with product, engineering, campaign, finance, logistics, and country commercial stakeholders to translate business priorities into structured requirements, UAT plans, rollout frameworks, and post-launch optimization actions. • Managed the regional rollout of digital commerce features such as personalization, gifting, and AR-enabled experiences, partnering with top brands and internal teams to drive adoption, improve customer experience, and strengthen commercial impact. • Synthesized performance insights, risks, dependencies, and market feedback into senior stakeholder updates and recommendations, influencing prioritization decisions and improving execution consistency across the region.
• Led 0-to-1 strategic initiatives across GrabFood and early-stage GrabMart, covering business case development, P&L ownership, launch execution, and post-launch optimisation to improve growth, profitability, and operational viability. • Turned underperforming and loss-making projects into more commercially viable models by digging into performance data and unit economics, identifying the right levers to fix, and driving changes end-to-end with internal teams and external partners. • Built and managed partnerships with merchants, FMCG brands, and business owners, spanning sourcing, negotiation, launch planning, business reviews, and ongoing growth optimisation to drive GMV and improve commercial outcomes. • Worked closely with marketing, business development, account management, operations, and product/tech teams to align priorities, strengthen execution, and translate customer and merchant needs into platform and workflow improvements. • Owned the GrabMart Singapore onsite journey and interface, including navigation, merchandising logic, and UX optimisation, continuously improving conversion, customer experience, and platform performance.
• Co-founded and scaled a B2B SaaS analytics business, leading GTM strategy, commercial execution, product direction, and client delivery across enterprise and public-sector accounts. • Built the sales pipeline and shaped value propositions for clients, translating complex business requirements into deployable analytics solutions that addressed operational and reporting needs. • Managed customer onboarding, adoption, retention, and support workflows, using usage insights and feedback loops to improve time-to-value, strengthen user experience, and inform roadmap decisions. • Established service reliability and governance processes, including monitoring, incident response, security, access controls, and SLA management, to ensure stable and trusted delivery. • Worked across business and technical teams to align priorities, define product enhancements, and continuously improve platform utility through structured iteration and client-driven problem solving.