United States
Ex. movie and VR producer. Currently specialize in digital marketing, community management, and content in blockchain. MSU graduate, BA in philosophy
Swg.io SWGT is a utility token backed by 2 projects: freelance marketplace and transportation and logistics complexes. Key Responsibilities - Campaign Management: Create and execute impactful social and community campaigns that drive engagement and awareness. - Social Calendar Management: Design and maintain a social content calendar that highlights Lombard’s progress and community engagement initiatives. - Community Development: Build and manage Lombard's community on Discord and Twitter, fostering an engaging and positive environment. - Content Strategy: Develop content that aligns with Lombard's mission, from tweets to AMA events, ensuring a consistent tone of voice that balances trustworthiness with an edgy DeFi vibe. - Ecosystem Partnerships: Collaborate with ecosystem partners, including chains, exchanges, custodians, and institutions, to expand Lombard's influence. -Team management. Managed team of copywriter, designer, motion designer and videographer. Results Twitter 50k users Telegram 22.9k users
Lead 10 (7 IT guilds) professional communities and several communities of interest Employees in the bank 8k+ - CSI of events 91.3 - NPS 84% Responsibilities include: - Organizing events (webinars, meetups, townhalls, roundtables, etc) - Launching new communities (2-3 per quarter) - Preparing and searching for speakers - conference organization - content management - bank-wide communications via the portal, mailing lists and chats - popularization of community culture in the bank, work with the internal HR and IT brand - collecting analytics and feedback - search for leaders for new communities, work with leaders - merchandise development - event networking - performing infrastructural tasks to implement the community strategy
Achievements Launched project-owned Discord and achieved average +30% month-to-month growth Reduced negative sentiment for a brand across all social media platforms Increased positive sentiment by 30% from month to month, and it remained primarily positive or neutral for the length of my employment Increased the ER on Twitter from 1.5% to 6% Reducing response time (including tech support) from 3 days to 12 hours Successfully advocating and sought out potential partnerships during the EthCC conference Developed a new website to reflect the new community-centered approach and updates of the project (the website was not updated for many years) Created community and content strategy and achieved desired KPIs Responsibilities Community strategy, engagement, and execution, as well as an ongoing community communication Crisis management and dealing with negative sentiment Setting up, organizing, and managing tech support, managing the team of devs Content strategy, creation, and execution (social media posts, product explainers, video tutorials, articles, etc.) Website revamp: wireframing, copywriting, marketing offering Owning, moderating, and managing community channels (e,.g. Discord, Telegram) Active assistance in setting up community governance/DAO: mission, vision, manifesto, setup About the project The Raiden Network is an L2 Ethereum scaling solution that provides developers with an infrastructure to build products that allow fast and cheap transactions. The were several challenges with this project: 1. It didn't find its product-market fit, and the community was resentful toward the team. The objectives focused on working with a negative company image, community backlash, and crisis management, soft-landing the project and strengthening it rather than building community and attracting new members. 2. The project was deeply technical and rooted in the core of Ethereum development, so it required me to deepen my understanding of the development challenges.
Head of Community & Support DeFi project. Emiswap is an AMM DEX (decentralized exchange) with functionality like farming staking. It is an advanced product requiring in-depth knowledge of blockchain principles. As a Head of Community, I was responsible for the following: 1) Community management 2) Team management 3) Helpdesk management 1. Community management We managed to grow our group from 3500 users to 25000 users My responsibilities were overseeing the community, creating the strategy, and implementing it. We maintained online activities like AMAs, contests, airdrops, partnerships, etc. I was responsible for handling challenging cases and resolving conflicts. 2. Team management I was managing a team of 6 junior community managers and community heroes (members of the community who were interested in helping the project) My day-to-day activity included overseeing the work of the team members, managing the 24/7 support, and creating and implementing SLAs and guidelines. I was educating and training the team regularly. 3. Helpdesk I created the helpdesk system from scratch using this project's TG bots and Zendesk solutions. All JCMs were educated and trained to serve as the 1st support line. I was responsible for creating and implementing the process within the three support lines.
I was responsible for managing two projects: https://bayctron.com/, https://coolcatstron.com/ Responsibilities 1. Managing community in Discord, Telegram, and Twitter (day-to-day activities, keeping the community entertained, engaged, and cared for. I was responsible for the whole workload regarding administrating Discord using additional advanced tools like bots and integrations) 2. Conducting voice and text AMAs with the team 3. Creating relevant content, including text, images, videos 4. Managing a team of community managers and moderators across different time zones 5. Negating and handling negative feedback 6. Constantly monitoring the health and the temperature in the community to react fast and apply necessary changes to the product 7. Assisting the core team in handling both tactical and strategic development of the product 8. Work closely with the founders and advise them on the product roadmap 9. I was partly responsible for HR and hiring additional team members Achievements For CCT, we created the biggest NFT giveaway at the time. We attracted 50+ partners cross-chain and achieved a prize fund of more than 500 NFTs and $6000. As a result of 2.5 months of work, we attracted more than 8500 participants and distributed prizes to 203 winners. For additional info, visit https://coolcatstron.com/giveaway/. For BAYCT, we created an advanced Cicada-like quest with a prize of $5000. The quest included several steps and required managing the team of designers and coders and creating the mechanics itself. During my time on the projects, we were able to achieve significant results in the community: CoolCatsTron x224% members growth, and only 9 of them muted the server x95% message activity x62.5% server following x900% in retaining members longer than one month BAYCTron x156% member's growth x181% activating members x73% in weekly retention x40% messaging activity