Los Angeles Metropolitan Area
I am a media industry veteran experienced in inclusive media planning, research and analytics, public affairs, and consumer insights. I have more than 28 years of communications and media experience developing and activating inclusive brand marketing campaigns. I have served as a thought leader relying on insight-driven content and audience data. I work cross-functionally with global teams to uncover trends grounded in data and have demonstrated global leadership skills and a proven track record of success across a diverse set of business environments. Feel free to message me via LinkedIn for more information.
Transform and reposition Nielsen's insights expertise for clients, partners, policymakers, the public, and community advocates. Drive innovative thinking about communities through the development and commercialization of products that support inclusive insights and initiatives. *Drive and support the build and socialization of really cool new products, new product features, and initiatives that uncover and highlight the value of audiences, content, and ads.
Leads Hispanic community and industry initiatives leveraging industry, client and community highlighting Nielsen data and insights. ● Engages, educates and empowers employees, social influencers, consumers, policymakers, clients, marketers, educators and media. ● Builds Nielsen's brand within the U.S. Hispanic Market and multicultural media industry groups. ● Manages Nielsen’s Hispanic External Advisory Council, a group of community, government and corporate leaders who advise the Nielsen C-Suite on core business issues. ● Subject matter expert and thought leader for the U.S. Hispanic market and Nielsen’s annual, report on Hispanic consumer trends and multicultural intelligence.
Responsible for the development, activation and continuity of outreach and public affairs activities, across key multicultural markets. Development of sponsorship and engagement strategies resulting in increased brand awareness and budget accountability. ● Oversaw relationships and alliances with multicultural communities, civic and social service and business organizations ensuring that engagements supported the company’s philanthropic priorities. ● Represented Nielsen at speaking engagements as a thought leader and spokesperson. ● Transformed outreach aspects of direct community advocacy and launched community Social Media engagement strategy . ● Developed breakthrough cross-sponsorships with major national brands and events ensuring Nielsen community brand message amplification.
Flexing new muscles, sharing won wisdom and experience with the next generation of leaders. Teaching Qualitative Research & Analysis