Greater Augusta Area
Experienced Social Media Strategist and Content Creator with a history of working in the professional sports industry and specializing in small business social media. Strong marketing professional skilled in Digital Marketing, Premiere Events, Content Creation, ideation, and Analytics. Some clients include Kentucky Derby, PGA Jr. League National Championship, the Augusta National Women's Amateur, the Masters, and GA Tech Golf.
Some clients and events include: ▪️Georgia Tech: Georgia Tech Golf ▪️Yancey Shearouse Interior Design ▪️Churchill Downs: Kentucky Derby, Kentucky Oaks, Churchill Downs Racetrack ▪️PGA of America: PGA Jr. League ▪️PGA of America: PGA Championship ▪️Augusta National Golf Club: The Masters, Augusta National Women’s Amateur Specialize in: Social Media Strategy Event On-Site Social Media Activation Facebook LinkedIn Instagram Pinterest TikTok
Lead on all aspects of CFIC engagements and outreach, which includes partnering with local media and ARCYBER public affairs experts to tell the CFIC story through marketing materials and other creative methods; lead innovation-focused events bringing solutions to ARCYBER personnel; Identify, populate, and maintain online Intellectual Property databases; Assist in targeting the identification of new opportunities, work in teams to organize and execute events; Oversee marketing interns and assistants.
Actively participates in a wide variety of social media activities such as social media audits and strategy development as well as content ideation, audience growth, community building and response management, social bookmarking, engagement, etc., and is well-connected with creative trends and tools in the broader social media world.
- Regularly act as project manager for large regional and local accounts. Coordinating day-to-day activities, identifying clients objectives, challenges and success metrics and forecast projects with clients to set expectations and determine timelines - Compile and implement relevant account research and present to the team. Research generally includes target audience, industry and direct competitors, financial information, general industry research, client category news and research to educate the business development team to create the overall strategy and/or proposal process. - Manage and create social media strategy and plan, recommendations, and a variety of engaging content across different platforms: Instagram, LinkedIn, Facebook and MailChimp - Experience with creating social media campaigns that tie into broader PR, marketing and/or brand initiatives - Managed up 20 accounts at any given time - Managed annual marketing budgets of over $500,000 - Proficiency in Adobe Creative Suite: Illustrator, Indesign and Photoshop - Proficiency in Microsoft Office: Excel, Powerpoint, Word - Assisted in strategic aspects of media buying - Created and successfully implemented the Internship Program. Took part in the hiring process and managing overall performance.
- Hands on involvement with client meetings ranging from strategic discussions to specific branding and advertising needs - Fulfilled everyday office needs - Provided administrative assistance to Account Executives and other agency departments - Took part in proposal creation process and proposal approvals - Gained knowledge in effective scheduling for projects to ensure deadlines within a multi-project agency
- Acted as a liaison between homeowners and guests that needed housing for the Masters Golf Tournament - Reconcile and resolve outstanding issues while identifying and executing necessary adjustments between clients and homeowners - Worked in planning and managing corporate incentive programs including but not limited to tickets, corporate hospitality, hotels and private homes, transportation, on-site chefs, catering and corporate gifting.