Sacramento, California, United States
Experienced Field Marketing Specialist with a demonstrated history of working in multiple industries. Skilled in Budgeting, Event Planning, Microsoft Word, Public Speaking, Organization, and Training. Strong marketing professional graduated from CSU, Sacramento.
Outreach Unit: Coordinate all sponsorship and participation at County Fairs, State Fair and local community events.
-Manage all local marketing for the Northern California Region including brand related information, in-store signage, partnerships and training to increase business opportunities with new guests and increase retention of current business. -Negotiate large partnerships that span multiple districts Implementation of all content including collateral material, media, on-site events, budgeting, etc. -Securing and planning a minimum of 27 special events, each year, for the Region Coordinate agreements, staffing, equipment, messaging and recaps -Brand Steward: Fully understand and be able to share, explain and elaborate on brand direction Ensure that all local tactics coincide with current brand strategy -Coordinate New Store Openings Timing of marketing plans, VIP party, POP, events, signage, entertainment, and training. Control budgeting, business list generation, direct mailer messaging and layout -Manage a Marketing Budget that includes invoice coding for partnerships, branded items, on-site events, media, donations, and equipment. -Collaborate with creative, and third party vendors to implement collateral for media, on-site events and in-store signage. -Train all General Managers regarding Rubio’s marketing initiatives -Work directly with General Managers developing, store specific, marketing plans
Managed marketing materials and media Manage a staff of 5-7 people Approve payroll and manage employee paperwork Handle the front of house and assist customers with daily orders and special orders
-First point of contact for the Chairman -Maintained his calendar, contacts, e-mails, mail, travel, petty cash and personal matters -Coordinated Executive meetings -Office manager for the company
-Primary contact for clients – McDonald’s Franchisees in Reno -Managed meetings including PowerPoint presentations, facilities, catering and minutes -Coordinated local promotions & events with local Media -Coordinated local print advertising including newspaper, magazine and outdoor -Managed budget variance reports, estimates and billing for my client -Managed monthly communication guides and newsletters for 4 regions -Scheduled media traffic including radio & TV -Managed the Account Coordinators in handling office duties