Highland Park, Illinois, United States
Highly accomplished, inspiring team leader & digital-forward B2C/B2B integrated marketing pro with diverse blue-chip brand experience & success as a marketing department head, agency account & strategy leader, and new business director. I bring an exceptional strategic foundation, flair for identifying innovative ideas and integrated marketing solutions that build brands and deliver results, and passion for driving growth through thought leadership, customer experience & digital transformation initiatives, cross-functional collaboration, and building/leading high-performing teams. Experience spans brand strategy, advertising, persona development, customer journeys, e-commerce/web marketing, full funnel digital/performance marketing, social/influencer marketing, data analytics, demand/lead generation, content marketing, sales enablement, promotion, shopper marketing, direct, CRM/loyalty, event/experiential marketing, media planning/buying, communications/PR. Currently lead marketing & communications for National Association for Healthcare Quality (NAHQ), a pioneering nonprofit healthcare association focused on elevating the profession and advancing the discipline of healthcare quality & safety. Helped launch new brands, grow established brands, and re-stage mature brands for start-ups to Fortune 500 companies: American Express, Circuit City, Frito-Lay, KitchenAid, Kraft Heinz, General Mills, Lettuce Entertain You Enterprises, Levolor, Mattel, Mayo Clinic, Mead Johnson, Naturalizer, Office Depot, Qwest Communications, RadioShack, Ralston Purina, School Specialty, SC Johnson, Sears, Select Resources International, Sony, Square, Tribune, University of Illinois, Valspar, Veria Living, Whirlpool. Helped pitch and win millions in business revenue across diverse industries: AAA, American Family Insurance, Bel Brands, Bibby Financial Services, Brookfield Zoo, Chicago Cubs, Citi, Discover Card, Dow, EA Games, Fellowes, KFC, KitchenAid, Kraft, Levolor, MoneyGram, Motorola, Optimum Nutrition, PocketCard, Prevent Blindness America, Sears, Sprint, Van Kampen, Walmart, Whirlpool. Experience supporting local, national and global brands across industries: healthcare, education, retail, CPG, appliances, durables, fashion, luxury, home decor, media/publishing, technology/electronics/IoT, kid/teen marketing, toys, restaurant, financial services, insurance. Shopper expertise across grocery, mass merchandise, home improvement, department, office, electronics and specialty/independent channels. Honored with P2PI Women of Excellence Award for Leadership.
Honored and excited to step into the CMO role at NAHQ. Huge thanks to an amazing CEO, best-in-class marketing team and phenomenal colleagues!
Lead marketing and communications department for pioneering B2C/B2B healthcare non-profit focused on elevating the profession and advancing the discipline of healthcare quality & safety across the continuum. Key member of ELT reporting directly to the CEO.
Head of marketing and communications for non-profit network of thirteen K-12 charter schools, reporting directly to the CEO. Built marketing department and developed overall marketing, communications and brand strategy to drive student enrollment. Launched first-ever network-wide 360 integrated marketing brand campaign.
Head of marketing for $700MM B2B/B2C company serving the education market with everything from crayons to curriculum to complete learning environments. Member of executive leadership team, reporting directly to CEO, leading team of 50 integrated marketing professionals. Brought in as change agent to elevate marketing department, accelerate digital migration and transform customer experience across the ecosystem. Crafted new mission and purpose-driven vision of "transforming more than classrooms" which guides everything we do. Earned 2020 Silver REGGIE and 2021 Gold REGGIE for B2B Marketing.
Account and/or Strategy Lead for leading digital/data/shopper/activation agency overseeing diverse portfolio of B2B and B2C clients: American Express, KitchenAid, Kraft Heinz, Naturalizer, Office Depot, RadioShack, Sears, Select Resources International, Sony, Square, Valspar, Veria Living, Whirlpool. Led winning new business pitches, contributing to $8MM in agency revenue.
Led consumer marketing and agency relationships for Chicago Tribune Brand and local/shopping online multi-media properties. Led advertiser marketing for Tribune Publishing and Tribune Digital Divisions, creating custom integrated media and content solutions leveraging Tribune Company's national multi-media portfolio. Led "Tribune Transcending" corporate marketing initiative to transform company, accelerate digital adoption and address the evolving role of news in an "online/offline" world.