United States
👋 Hey! I'm a Marketing Science Advisor helping Marketing leaders unlock budget by proving your ROI across Brand, Performance, and Lifecycle. Over 15+ years in Marketing Science, I've helped prove and scale $1Bn+ in Marketing spend and delivered $200M+ in incremental revenue. My superpower is being both a full funnel Marketing Science expert and a strategic partner helping Marketing leaders bridge the gap between Finance, Marketing, and other xFN stakeholders. At Uber, I spent 5+ years building Marketing Science teams across the full customer journey by partnering with world-class marketing, data science, and finance leaders. After Uber, I worked at early stage consumer startups and scaleups helping founders and marketing leaders make smarter Marketing decisions through insights and experimentation. Now, I help Marketing leaders in 2 ways: 1. Advisory work 2. My newsletter 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗪𝗼𝗿𝗸 CMOs at mature consumer scaleups and enterprises call me to unblock their most complex Marketing Science challenges. Here's what I can help with: - Marketing experimentation: channel incrementality, marginality, and optimization - Full funnel measurement: attribution, MMM, unified measurement framework - People and processes: Team coaching and alignment with xFn teams - Growth Strategy & Analytics: OKRs, Northstars, growth models To partner together: ⮑ For a quick jam session, grab time here → https://app.hubble.social/sundarswaminathan ⮑ For advisory and consulting, DM me to start up a conversation 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 I also share everything I've learned over 10+ years on how to prove and scale ROI with 2,600+ Marketers from companies like Netflix, Spotify, Uber, and Google → https://experimental.beehiiv.com/subscribe Finally, I love spending time with my 2 beautiful kids and my incredible wife in Amsterdam. We used to love traveling and eating out but you know... kids ... so now I love cooking and exploring all the fun things little kids can do! Thanks for reading and for your time 😊
I help Consumer CMOs unlock budget by helping you prove your ROI across Brand, Performance, and Lifecycle. I can help you: • Experiment → channel incrementality, marginality, and optimization • Measure → attribution, MMM, unified measurement framework • Upskill → team coaching and workshops to align xFN teams • Plan → OKRs, modeling, budgeting and forecasting Examples of questions I've helped answer: → How do we measure the ROI of Brand Spend? → How do we prove the long term ROI of Marketing? → How do we create a unified measurement framework? → How do we create a world class Marketing Science function? Advisory and Consulting clients: - Adeo (Consulting) - Otrium (Interim Head of Perf Marketing) - sofatutor (Consulting) - nemo Travel (Advisor) - Reengage (Advisor) - Kimo (Advisor) To work with me, DM me so you can talk to Finance with confidence and get back to doing the Marketing you love doing.
I optimized $1Bn in Marketing as Uber’s Head of Brand, Performance, and Lifecycle Science and now I'm sharing everything I've learned on proving and scaling ROI through a newsletter and podcast. I go deep on everything from how to: • prove the ROI of Brand Marketing • work with finance teams • scale your Ads ... and everything in between that makes Marketing so beautiful. I also share case studies, deep dives, and stories from world class Marketing leaders who have built engines at Uber, Anthropic, Faire, DoorDash, and so much more! There's so much to explore and I hope you'll join me as we get experiMENTAL!
→ Surveyed customers to identify product gaps and increased activation by 15%
→ Launched A/B testing framework and optimized core user flow increasing MRR from $0 to $100K