Seattle, Washington, United States
▸ Owned two S-Team level initiatives, including pitching and securing Jeff Bezos’ approval for a new homepage campaign ranking and vending product, impacting 30B+ annual visits. ▸Led cross-functional launch of an onsite perception measurement system, connecting upper-funnel measurements and improvements to lower-funnel business outcomes. ▸ Developed the “trifecta” optimization model balancing Perception, High-Value Actions, and Contribution Profit, now adopted as a core standard for campaign evaluation. ▸ Designed and implemented impression capping & targeting framework, optimizing both customer experience and advertiser ROI, an integral part of homepage.
▸ Launched global lifecycle programs, including the inaugural Sub-segment marketing program “Textures & Hues”, allowing customers to shop by hair texture. Scaled business to $XXMM incremental annual revenue and expanded to UK and Brazil (Cachos e Ondas). ▸ Developed customer lifecycle segmentations based on purchase frequency and spend, enabling targeted messaging and progressive engagement, increasing conversion and retention. ▸ Identified underserved customer cohorts by analyzing gaps across search, page interactions, and abandonment, then designed data-driven programs to improve adoption in niche segments. ▸ Partnered with cross-functional teams to implement personalized campaigns, A/B testing, and measurement frameworks, directly tying upper-funnel actions to revenue outcomes. ▸ Provided strategic input on global rollout and local adaptations, ensuring campaigns scaled efficiently across markets.
▸ Led a 12-week project to increase sellable yield for customer returns, improving operational efficiency and revenue recovery. ▸ Modified returns grading criteria and implemented new mechanisms to enable reselling across additional product categories, unlocking $40M in annual recovered value. ▸ Optimized liquidation and destroy processes, increasing sellable yield and delivering $15M in annual savings.
▸Spearheaded the Enterprise Content Management application (OpenText) upgrade and re-platforming effort. Gathered requirements, analyzed the business process, conducted stakeholder meetings to develop and deliver solution that saved the client $400K. ▸Optimized and automated the data load procedure for turbines and audit reports for trade management software decreasing the resource bill time by 80% and saving the client over $100K. ▸Worked extensively with field agents, site leads and owners to configure the CRM system (Epiphany) and outlined the standard operating procedures. ▸Awarded Products Pinnacle Award Q2 FY13 & Accenture Celebrates Excellence Award Q4 FY14
▸Developed and recommended the pricing strategy of Configure Price Quote (CPQ) e-commerce application (Big Machine) alongside proposal to migrate to Salesforce. ▸Implemented service tool functionalities and modified communication templates and existing SOPs to reduce resolution and hold time per issue by over 65%. ▸Winner of Accenture level Products Pinnacle Award Q4 FY11 and Proactive Innovator Award Q2 FY12 ▸Promoted to Senior Analyst in one year (a rare feat across Accenture)
▸ Worked on a Product Lifecycle Management software (Windchill) migration project. Suggested and implemented a new data migration approach to achieve a 50% reduction in time and costs. ▸Troubleshooted and analyzed 500+ complex issues, documenting and creating a knowledge bank and resulting in faster turn-around time for entire team. ▸Received two Star of the Month Awards. ▸Promoted to Analyst in one year.
▸ As a summer intern, I performed feasibility studies, market research and presented the report for possible new WiFi/Wi-Max connections in South Delhi city area. Also responsible for promoting wireless services at 'The All American Diner Hotel' at India Habitat Center. ▸ Introduced a new marketing campaign promoting trials which led to a 25% increase in sales of paid WiFi service for hotel guests. ▸ Configured and tuned existing wireless connections from the centralized technical office and off-site locations in South Delhi city while providing technical and operational network support.