Dubai, United Arab Emirates
Left brain of an entrepreneur. Right brain embraces sport and wellness. Personal Carbon 👣 in check 📍MENA Expertise: 13+ years building strategic frameworks and executing tactical growth for early stage ventures & scale-ups, Amazon, Talabat, Capillary Tech, Sobha Realty across MENA-T, Levant, South Africa. Currently, I'm a GTM and cross-border expansion agent (strategic planning to execution), venture builder, and investor. I own and operate a boutique portfolio of hospitality and real estate assets across Dubai and international markets. 🚀 20+ Year Journey Shop Floor to C-Suite • Builder • Founder • Global Executor 🌟 Started on a retail shop floor at 17 in sydney, 🇦🇺. Built diverse businesses across 30+ 🌍 markets over 20+ years. 🌟 2x Founder (F&B exit, $35M WWF accredited Cleantech exit). 🌟 Strategic thinking. Tactical execution. Delivered turnarounds, rebuilds, and mission-critical projects. P&L leadership across Digital, eCommerce, Omnichannel, Financial Services, Fashion & Luxury, CRM & Loyalty, Real Estate. ✈️ Cross-border isn't just what I do. It's how I'm wired. I don't just operate in markets. I open them.
Partner to C-suite and Founders. I assist early and growth stage tech companies facing challenges with market entry, cross-border expansion, advisory, investment, and scale. Through a systematic convergence of digital and physical go to market strategies, I provide customer acquisition, new market identification, and entry services, enabling cross border business opportunities as part of the expansion strategy. Venture Building: I work closely with founders from concept to commercialisation, helping structure business models, validate product-market fit, secure early traction, and build scalable go-to-market frameworks. This includes advising on cap table strategy, investor positioning, and operational readiness for growth or funding rounds.
Selected to lead corporate strategy. Tasked with defending market leadership against aggressive new entrants while opening new revenue channels. Spearheaded regional profitability and industry leadership, managing full P&L accountability. Global Scale-Up: Orchestrated the digital transformation and platform rollout across 17 international markets in just 10 months, effectively acting as an internal “startup lead” for Delivery Hero’s regional expansion. Revenue Impact: Secured USD 21M+ in revenue from strategic international markets by restructuring vendor agreements and optimizing the sales funnel. Market Defense: Spearheaded a competitive acquisition strategy that grew the partner network by 42% in key micro-markets, neutralizing threats from competitors like UberEats and Deliveroo. Partnership Architecture: Structured and closed complex marquee partnerships (B2B/B2G), driving significant incremental GMV and solidifying Talabat’s dominance in the region.
I was headhunted to drive strategic 'out of site' (home market) initiatives. Led the international market expansion strategy to attract foreign direct investment (FDI) into Sobha’s luxury portfolio. Tasked with building cross-border channel networks and structuring alliances to tap into HNI capital from key source markets (UK, India, CIS). International Sales Channels: Architected and launched the "International Channel Partner Program," onboarding 50+ strategic brokerage agencies across London and Mumbai, creating a consistent pipeline of cross-border investors. Revenue Generation: Directly managed high-value mandates, facilitating real estate transactions worth over USD 57M by nurturing relationships with Ultra-High-Net-Worth Individuals (UHNWIs) and Family Offices. Campaigns: Negotiated, closed, and managed large-scale ATL campaigns and brand activations across high-traffic locations including Dubai International Airport, premium retail destinations, and public sector sites, significantly enhancing Sobha’s market presence and brand awareness in the region. Strategic Events & Roadshows: Orchestrated participation in premium real estate exhibitions, conceptualised and executed special events as ‘Principal Sponsor,’ and led exclusive investment roadshows in key financial capitals, effectively positioning Sobha as the premier asset class for international investors and driving an 28% increase in lead volume. Alliance Management: Structured co-marketing alliances with luxury lifestyle brands (automotive/banking), premium global publications to access qualified HNI databases, significantly reducing the Cost of Acquisition (CAC) for premium units.
Capillary Tech- A global Customer Loyalty and Customer Engagement SaaS platform. I was headhunted to drive enterprise adoption of Capillary’s CRM and AI-powered loyalty solutions across complex emerging markets. Acted as a strategic consultant to C-level stakeholders in Retail and F&B, bridging the gap between technical capability and business ROI. Global Project Delivery: Directed the "Go-live" digital transformation for Yum! Brands (KFC, Pizza Hut) across 18 countries in just 10 months. Orchestrated cross-functional teams to deploy omnichannel delivery platforms, setting a new benchmark for speed-to-market. Revenue Performance: Surpassed targets by achieving 135% of sales quota, generating USD 5M in new CRM-based revenue by hunting and closing large-cap enterprise accounts. Product GTM: Executed the Go-To-Market strategy for a new omnichannel product line, driving a 17% increase in sales revenue within the first year of rollout. Market Expansion: Successfully penetrated new territories in the Levant and South Africa, establishing critical channel partnerships and recurring revenue streams (ARR) in previously untapped markets.
Brand Awareness Strategy Brand Development Social Strategy & Campaigns