Bengaluru, Karnataka, India
Diverse experience as a Marketing & Sales professional, with a proven record in managing a wide variety of marketing programs and campaigns along with re-defining & optimising sales process as per the business needs. I have assisted various marketing & sales teams to develop multi-channel digital marketing strategies and lead generation tactics, including website marketing, email marketing, lead life cycles funnels, lead scoring models, sales and marketing alignment, lead assignment / routing, and many more.
Identified, strategized, led, planned, collaborated, managed, and executed transformative initiatives across marketing operations: - Co-developed in-house marketing reporting system in Snowflake, reducing weekly reporting time by 90%. - Defined ICP and lifecycle strategies to enhance customer retention, adaption, expansion, and acquisition. - Facilitated cross-functional collaboration to integrate new platforms aligned with business growth. - Partnered with Content team to personalize messaging, boosting engagement and market leadership. - Led the strategic planning and implemented of chat & meeting schedulers for upmarket sales, generating $355K pipeline in 3 months. - Executed Hushly for ABM microsites, enhancing prospect engagement and content delivery. - Built and coached a high-performing MOPs team, refining go-to-market strategies. - Implemented Invoca for call tracking, optimizing inbound lead management with rich metadata. - Migrated Google Analytics to Amplitude, integrating web interactions for enhanced metrics. - Unified in-app tracking using Pendo, achieving $900K pipeline and $350K closed-won deals. - Enhanced 6Sense with personas and signals, improving AD targeting and orchestration. - Resolved data inconsistencies, implementing email validation and merging duplicates. - Established data governance best practices and system health alerts. - Orchestrated multiple platform strategies including Goldcast, Qualfied, Captello, Cvent, SalesLoft, and listing websites.
- Developed strong Marketing-Sales alignment through which we were able to achieve a robust system. - Demonstrated a high level of initiative, and creativity and was a key player in the company's re-branding efforts. - Resolved problems, improved operations, and provided exceptional error detection methodology by building an in-house error detection platform, developing lead flow, lead lifecycle, and a predictive lead-scoring model that can easily scale based on the company's growth. - Built strategy & business plan for migration from Pardot to Marketo & developed the Marketing automation processes based on the business needs to ensure the Industry wide best practices. - Played a major role in developing the fundamentals of our initial Marketing first touch model & later transitioned it to a more robust model named multi-touch reporting by closing working with our cross-functional stakeholders. - Gained extensive knowledge in Marketo REST APIs, leveraged past learnings of SQL, HTML, and CSS to enable Marketing to integrate, customize, and build a seamless experience for vendors, partners, and internal employees.