Mumbai Metropolitan Region
An experienced Brand, Marketing, and Communications professional with a proven track record of building, managing, and scaling brand presence across digital, social, on-ground, and institutional ecosystems. With over a decade of hands-on experience in marketing strategy, brand storytelling, social media growth, advertising, corporate communications, and stakeholder management, I bring a rare blend of creative thinking and executional discipline. My career spans across marketing and advertising, with deep exposure to brand management, content strategy, social media marketing, performance-driven campaigns, advertising sales coordination, market research, and integrated communication planning. I have successfully worked with cross-functional teams, senior leadership, faculty, students, agencies, vendors, and external partners to deliver consistent brand narratives aligned with business and institutional objectives. I am a results-oriented professional who believes that branding is not just visibility, but trust, recall, and long-term equity. My approach is rooted in insight-led storytelling, backed by data, audience behavior, and platform intelligence. I have led initiatives that improved organic engagement, brand perception, admissions marketing, event visibility, and digital footprint for educational institutions and organizations. Academically trained in Advertising and Marketing (B.M.M.) from the University of Mumbai, I combine formal marketing fundamentals with real-world execution across social media platforms, digital campaigns, video-led storytelling, photography, content calendars, ORM, PR coordination, and experiential marketing.
Lead a cross-functional team of 12 professionals across branding, content, creative design, digital marketing, social media, and campaign execution. Contributed to 7% YoY admissions growth through integrated marketing campaigns, student engagement initiatives, and targeted communication strategies. Spearhead institution-wide branding across digital platforms, website, PR, events, outdoor media, and student engagement touchpoints. Scaled social media communities from 17K to 57K+ followers (+236%), including LinkedIn growth from 9K to 36.3K (+303%) and Instagram growth from 8K to 20.8K (+160%). Led Online Reputation Management (ORM) across review and community platforms, strengthening institutional credibility and visibility. Directed faculty and leadership branding programs through thought leadership campaigns, media outreach, and LinkedIn growth strategies. Executed influencer and creator collaborations with renowned entrepreneurs and industry leaders, enhancing brand reach and engagement. Conceptualized and launched the University Adventure Club as a student engagement and experiential learning initiative. Managed agencies, vendors, production partners, creator contracts, events, and campaign budgets while ensuring brand consistency. Owned website content strategy, digital user journeys, and content governance, collaborating with academic leadership, admissions, faculty, and external stakeholders to strengthen institutional positioning and drive marketing outcomes.
Led brand strategy, patient acquisition, public relations, corporate communications, digital marketing, creative development, and community engagement initiatives for a leading tertiary-care healthcare institution. Managed annual marketing budgets of ₹6 crore and generated approximately ₹8 crore in annual revenue through integrated marketing campaigns, media partnerships, healthcare activations, and strategic brand initiatives. Increased patient walk-ins by 12–20%, improved walk-in revenue from negative growth to +4%, and scaled aggregator revenue from ₹5 lakh to ₹40–50 lakh per month through performance marketing and targeted acquisition strategies. Spearheaded the launch and adoption of the Max Healthcare mobile app, driving 80,000+ downloads through digital campaigns, CRM programs, and patient engagement initiatives. Led high-impact campaigns across Emergency Care, Cardiology, Neurosciences, Women's Health, Preventive Healthcare, and key specialty services. Directed creative strategy, digital marketing, social media, hospital branding, outdoor advertising, and BTL activations while ensuring consistent brand visibility. Managed PR, media relations, crisis communication, leadership branding, and thought-leadership campaigns, securing extensive media coverage. Built strategic partnerships with media houses, corporates, and community organizations, while executing 45+ health camps, awareness programs, marathons, and outreach initiatives. Developed doctor-led content, patient testimonial campaigns, and wellness communities to enhance trust, engagement, and brand credibility.
Led integrated brand solutions, strategic partnerships, influencer collaborations, branded content initiatives, and 360-degree marketing campaigns across Print, Digital, Radio, Events, Experiential Media, and Content Platforms. Managed FMCG, Consumer Durables, Healthcare, Education, Lifestyle, and Automobile portfolios, contributing over ₹20 crore in business value and delivering approximately ₹8 crore in annual revenue through integrated marketing and brand partnership solutions. Partnered with leading brands including HUL, P&G, Cadbury, General Mills, GCPL, L'Oréal, Fortis Healthcare, Hinduja Hospital, DY Patil, NMIMS, and ITM Group to develop customized consumer engagement and brand growth programs. Designed and executed multi-channel campaigns integrating print, digital, radio, influencer marketing, branded content, sponsorships, native advertising, events, and BTL activations. Conceptualized and delivered award-winning branded content and large-scale consumer properties, driving audience engagement and brand visibility. Led influencer and content-led marketing initiatives by integrating creators, media personalities, and community platforms into campaign ecosystems. Executed 30+ consumer engagement, experiential marketing, product sampling, and market development campaigns supporting product launches, consumer acquisition, and regional expansion. Delivered measurable business impact through insight-led marketing solutions, contributing to market share growth of up to 3% for Lifebuoy and 12% for Cadbury in targeted markets while collaborating with cross-functional teams on end-to-end campaign strategy, execution, and performance measurement.
Brand Development & Strategy: Overseeing brand building initiatives and crafting effective brand strategies tailored to the entertainment category. BTL Events: Conceptualizing and executing Below-The-Line (BTL) marketing events to drive engagement and enhance brand visibility. Revenue Growth: Developing and implementing strategies to boost advertising revenue from the General Entertainment Channel (GEC) category. Strategic Consulting: Providing strategic guidance, including the development of business plans and sales strategies. New Client Acquisition: Identifying and securing new deals and clients within the entertainment domain, with a focus on GEC channels.
Category Management: Handle diverse industry categories such as Automobile, Agriculture, Services, Travel & Tourism, Entertainment, Consumer Durables, Retail, Education, Real Estate, Home Décor, and Finance. Build relationships with stakeholders across these sectors to understand their advertising and promotional needs. Revenue Generation: Drive revenue by selling ad space across platforms (print, digital, OOH, etc.) and securing sponsorships for events. Identify opportunities for cross-vertical collaborations to maximize profitability. Develop innovative advertising packages and solutions tailored to client needs. BTL (Below-the-Line) Activations: Plan, organize, and execute BTL events, exhibitions, and activations to engage with targeted audiences. Collaborate with clients to deliver experiential marketing campaigns. Client Relationship Management: Act as a point of contact for category-specific clients, ensuring long-term partnerships. Prepare proposals and pitch presentations to onboard new clients and retain existing ones. Market Analysis and Strategy: Conduct market research to identify trends and competitor activities in relevant categories. Provide insights for developing sales strategies to penetrate and expand market reach.