Bengaluru, Karnataka, India
I enjoy and excel in building Interpersonal Relationships, identifying challenges and overcoming them. Accredited for managing my basketball, gaming teams and successfully leading them through challenging situations to deliver outstanding results. Overall a very strong individual focused on Drive for Results, Building Strategic Work Relationships and an excellent communicator who believes in connecting with people.
G2 is the largest and most trusted software marketplace & review site in the world. My role involves educating GTM Leaders on how to build a trusted brand on G2s platform. I help them create and track buyer journeys down the marketing funnel, accelerate GTM strategies, & ensure that they derive the necessary ROI with G2s solutions.
Currently, assisting companies in unlocking the potential of G2 and demonstrating how G2's platform can be a vital tool for developing a successful sales strategy. I collaborate closely with diverse Sales leaders, Account directors in embracing a new purchasing landscape to enhance pipeline generation, accelerate sales cycles, boost win rates, and surpass their objectives. -Sourced over USD 1.5M to date - Q on Q, Quota overachiever
• Play an active role in corporate marketing initiatives for Quess along with supporting the Marketing and Communications for all the group companies associated with Quess. • Supervise and direct the workflow of marketing, advertising or public relations specialists within the organization and external agencies. • Responsible for the planning, strategizing and execution of all the digital marketing initiatives - social media, Website, CRM campaigns, SEO, Analytics and Performance for Quess and the group companies. • Responsible for setting up the brand rationalization and brand communication strategy for Quess and the group companies and help define an aligned seasonal marketing calendar incorporating all relevant aspects of the service and brand activity. • Worked with CRM tools and made initial contacts with decision makers, collected qualifying information, Coordinated, and set appointments for the sales team. • Own both Organic and paid social media strategy across all social media channels for Quess Corp and other subsidiary brands of Quess. • Provide customer segmentation recommendations for testing and to improve performance based upon email reporting analysis, Perform A/B testing on all campaigns to continually improve performance and identifying databases for businesses to send out emails. • Development and refinement of marketing goals, pricing strategies, promotional activities, and branding in consultation with marketing staff and clients.
• Handled Channel activations, BTL promotions, Promotions for the ICC cricket World Cup and Visibility of the brand across different channels which increased sales considerably in south Bangalore. • Drove additional secondary volumes, Brand activation in various clusters. IE: Colleges, Malls etc. • Designed and executed Social and Digital marketing strategy for Minute Maid smoothie. • Lead performance tracking on multiple complex programs making recommendations to improve the growth potential. • Recommended edits to the clear, differentiated, brand positioning, and revisions to the consumer target consistent with the positioning. Drove key brand, category or portfolio category initiatives that effectively reach and connect with target consumers. • Manage brand Advertising & Promotions expenditure to optimize effectiveness of all consumer facing & trade activation spend.