Ashok Sridhar

Sr. Director, Strategic Finance, Product & GTM

United States

About

Strategic finance and operations leader with deep experience in FP&A, growth strategy, business analytics, and operational excellence. Proven track record partnering with C-suite executives and cross-functional leadership teams - Product, Engineering, Marketing, and GTM - to drive resource allocation, strategic planning, and durable growth at scale. I'm passionate about building high-performing teams and helping organizations focus on the few things that matter most. I've intentionally built range - from leading audit and accounting teams early on, leading strategic planning & forecasting teams to building analytics products end to end. Chartered Accountant foundation, strategic & finance lens.

Experience

  • LinkedIn (12 yrs 2 mos)
    • Sr Director - Strategic Finance (formerly Business Operations)
      Apr 2023 - Present · 3 yrs 3 mos

      -> Partner with Exec team and cross-functional leadership to drive company-wide engagement focused KPIs, product strategy, and resource allocation. -> Leading the Growth Strategic Finance team focused on unlocking momentum partnering with the Growth Product Marketing Engg and BD teams. -> Leading the Ecosystem Forecasting / Operations team that manages the company wide engagement plan and ensures Ecosystem health. Overseeing team evolution to incorporate advanced analytics capabilities, establishing scalable operational best practices company-wide. -> Leading the Ecosystem Analytics team. Developing advanced analytics capabilities including agentic interfaces to improve productivity and glean actionable insights -> Guiding teams on north star metrics and optimizing resource allocation between ventures and core investments. Creating accountability framework to track success

    • Strategic Finance - Manager, Sr Manager, Director
      Apr 2018 - Mar 2023 · 5 yrs

      -> Built and leading long-term strategic planning teams focused on financial modeling, resource allocation, and revenue optimization. Developed demand-supply models to maximize budget utilization -> Leading Ops team managing daily revenue and pricing targets. Established ops excellence frameworks and next-gen tooling that prevented significant revenue downside. -> Brought R&D and GTM leadership teams together through structured Business Reviews, increasing organizational cohesion and strengthening product roadmap alignment. -> Built ML team focused on Ads Strategic Finance (Data Scientists and Full stack Engineers) from 0 to 1. Custom forecasting models were fine-tuned for ads business forecasting and operational health.

    • Senior Financial Analyst (GTM)
      Mar 2016 - May 2018 · 2 yrs 3 mos

      For the APAC media business, driving (1) Performance management (2) Predictability (3) Long-term monetization plan while advising on current strategies working closely with Sales leadership

  • Financial Controller at Wipro Technologies
    Jun 2011 - May 2014 · 3 yrs

     Overview and maintenance of proper books of accounts for International Subsidiaries  Upstream process initiatives in line with global Controllership vision  Due Diligence and Post-merger integration for acquired subsidiaries

  • Audit & Assurance at Deloitte
    Feb 2008 - Apr 2011 · 3 yrs 3 mos

     Statutory, Tax and Internal Audit of Companies  Leading teams to complete deliverables on time  Varied industry exposures ranging from Manufacturing to Tech