India
Over the past ~13 years, I’ve gravitated towards roles where growth is engineered — not incidental. Across Telecom, BFSI, Consulting, Agri-inputs, Retail, CPG, and Digital ecosystems, my work has centred on building commercially accountable engines that scale. Sometimes that has meant owning a large category with direct P&L responsibility; at other times, driving enterprise transformation mandates, or shaping multi-year growth strategy across markets. My journey reflects a blend of consulting rigour, business depth, and entrepreneurial problem-solving — always anchored in measurable outcomes and disciplined execution. I’ve steered large cross-functional teams and am consistently recognised 360° for my sangfroid, strong collaboration, quick adaptability, and ability to drive results in ambiguous environments. Have had pan-India upbringing across 5 schools, professional experience across 4 major Indian cities and international exposure in SEA. Adaptable to varied market contexts, cultural nuances, and synthesising diversity into scalable playbooks. Select career highlights:- * Direct P&L ownership in an INR 2,400 Cr telecom category, shaping multi-year growth strategy, and setting up a new Market Insights' BU * Enterprise digital transformation and commercial excellence mandate for a global agri-inputs major, with end-to-end ownership of the digital charter * Customer-centric GTM, demand generation, and market entry strategies across APMEA, working as an internal MarTech growth anchor * Scaling the Telecom and GCC consulting practice — adding 7 new MNC logos, growing account relationships by ~25×, through CXO-level engagements across AI, GTM, and transformation I am energised by speed, reinvention, and integrity and thrive in environments where legacy enables transformation.
Responsible for D2C P&L and growth of Akasa’s direct-to-consumer business
Director in Advisory Practice
Sourced and built 7 new MNC Retail and CPG GCC clients, a large domestic TMT relationship, built impact via Transformation (AI, Agentic, Finance, Analytics), Sustainability (Decarbonisation, ESG, Energy and Power savings, RE), and Trust (Internal Audit, NFRA readiness, TPRM, Risk, Cyber) Also led marketing GTM for Decarbonisation, AI, Transformation Co-authored 2 thought leadership papers on Retail and Consumer global capability centres, Startups
Led organisational digital transformation, growth marketing, change management, and digital marketing Focused on process improvement, new age tech-led business, data strategy, CX, launched apps, loyalty, trade platforms
Started my entrepreneurial journey with an ecommerce venture, Artindo, a D2C on Indian handmade art, working with grassroot level handicraft artisans. Built a website on WooCommerce. Strategized on brand, marketing automation. SMM, blogs, sourcing, packing, and delivery, payment gateway integration. Bootstrapped business. Built from 0 to 10